Booksy is hiring a Digital Marketing Manager

Booksy is looking for a Digital Marketing Manager to drive global customer acquisition for both our B2B and B2C products. In this role, you will blend analytical rigor with creative experimentation to launch campaigns, build multichannel programs, optimize funnels, and own KPIs that fuel product-led growth.

What You'll Do

• Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels.
• Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing.
• Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
• Own reporting, pacing, and forecasting: manage ongoing performance tracking, ensure spend drives efficient growth, and identify insights.
• Collaborate closely with Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are optimized for driving acquisition.

What We're Looking For

• 3-5 years of experience in growth marketing, performance marketing, or paid acquisition.
• Strong hands-on expertise in SEM and paid social.
• Comfortability working with tools such as Looker, AppsFlyer, SQL, Excel.
• Familiarity with CRM systems like Hubspot or SalesForce.
• Strong landing page and ad copy instincts with a bias toward thoughtful, opinionated testing.
• Attention to detail and a methodical approach to structuring tests, reviewing data, or QAing ad copy.

Nice to Have

• Experience in high-growth B2B SaaS or startups.
• A scrappy, action-oriented, and self-motivated mindset.
• Ability to thrive in high-pressure, fast-paced environments, staying calm, focused, and solution-oriented.

Technical Stack

• Looker, AppsFlyer, SQL, Excel
• Hubspot, SalesForce

Team & Environment

Reports to the Head of Digital Acquisition in the Global Marketing team.

Benefits & Compensation

• Compensation range: $75,000 - $103,000
• Remote work with $50/month home phone/internet reimbursement.
• Comprehensive health, dental, and vision coverage with UHC.
• Company paid STD and LTD, and Basic Life Insurance at 1x salary.
• FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus.
• Accident/Hospital/Critical Illness voluntary plans available.
• 401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period.
• PTO - Exempt employees: unlimited with manager approval. Non-exempt employees: 160 hours/year (does not roll over).
• 12 Holidays observed.
• Parental Leave - 12 weeks of paid leave.
• EAP (Employee Assistance Program).
• Voluntary Pet Insurance through Fetch.
• Financial wellness tools through SoFi and Ladder.
• Discounts via Perkspot.
• Booksy benefit $50 per month to use on services in our app.

Work Mode

This is a remote position for candidates located in the US.

We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process.