Osapiens is looking for a Digital Marketing Manager to own digital demand generation for our Digital Unit focusing on SMEs and Mid-Market. Your mission is to design, execute, and optimize digital marketing strategies that leverage scalable online channels to create a predictable revenue engine.
What You'll Do
- Develop and execute a digital marketing strategy focused on customer acquisition in SME and Mid-market.
- Develop a channel strategy for maximum output and measurable cost-per-Lead.
- Plan and optimize multi-channel digital campaigns (SEO, SEM, social, email, content, referral programs).
- Use A/B testing, data analysis, and funnel optimization to continuously improve conversion rates.
- Drive positioning, messaging, and value propositions tailored to SME & Mid-Market needs.
- Own the creation of digital content that educates, attracts, and converts the audiences (landing pages, webinars, video scripts, blog posts, ads, etc.).
- Monitor KPIs across the digital ecosystem, derive insights, and translate them into actionable optimizations.
What We're Looking For
- 5+ years of experience in digital marketing, growth marketing, or performance marketing in B2B/SaaS.
- Strong understanding of SME & Mid-Market buying behavior and digital adoption trends.
- Hands-on experience with marketing automation, CRM (preferably HubSpot), and analytics tools.
- Proven track record in building automated funnels, lead nurturing flows, and scalable digital campaigns.
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication skills and ability to create compelling digital content (German & English).
Nice to Have
- Experienced in product-led growth / product-led sales is a big plus.
Technical Stack
- Marketing automation tools
- CRM (preferably HubSpot)
- Analytics tools
Team & Environment
Part of the Digital Sales Engine and Digital Unit focusing on SMEs and Mid-Market.
Benefits & Compensation
- A purpose-driven mission tackling complex sustainability challenges.
- Room for creativity through collaborative teamwork and an open communication culture.
- Flexibility and team bonding with hybrid work options.
- Fuel for your growth journey, both personally and professionally.
- Sustainable mobility options, promoting eco-friendly commuting solutions.
- Fun team events and outings with global teams.
- Inspiring workspaces in Munich and beyond.
Work Mode
This is a hybrid role based in Munich.
Osapiens is an equal opportunity employer.
