Hello Alice is hiring a Digital Marketing Manager to develop and execute comprehensive strategies that drive awareness, acquisition, and engagement for our mission to serve small businesses. In this role, you will act as both strategist and practitioner, leading team members, managing vendors, and executing campaigns across email, social media, website/SEO, and emerging AI-powered answer engines. You will report directly to the Chief Executive Officer.

What You'll Do

Develop and execute comprehensive digital marketing strategies across all channels.
Translate business objectives into actionable marketing plans with clear execution strategies and measurable outcomes.
Manage marketing workflow using agile methodologies, including work period planning, daily standups, and retrospectives.
Coordinate work across multiple stakeholders and program managers, managing competing priorities and requests.
Balance strategic thinking with hands-on execution, personally creating campaigns, writing copy, and analyzing data.
Directly manage marketing team members and contractor relationships, providing clear direction, feedback, and professional development.
Prioritize and deprioritize work effectively, making clear decisions about what gets shifted when urgent priorities arise.
Maintain project management systems (e.g., Jira) to ensure transparency, accountability, and efficient workflow.
Manage end-to-end email strategy including campaign creation, automation flows, segmentation, A/B testing, and performance optimization.
Develop and execute social media strategy across platforms, balancing organic content with paid promotion to reach small business audiences.
Oversee website content strategy, site map management, technical SEO, and ensure content discoverability through both traditional search engines and AI platforms.
Implement strategies to ensure Hello Alice appears in AI-generated responses across ChatGPT, Perplexity, Claude, and similar platforms.
Monitor and analyze marketing metrics on a daily/weekly basis across all channels.
Develop dashboards and reports that clearly communicate performance, trends, and ROI to executive leadership.
Manage relationships with marketing vendors and agencies, ensuring clear deliverables, performance tracking, and effective partnerships.
Communicate effectively with executive leadership, providing regular updates on campaigns, performance, and resource needs.
Collaborate across sales, product, programs, and other teams to align marketing efforts with business goals and ensure consistent messaging.
Continuously evaluate and improve marketing processes to enhance efficiency and effectiveness.
Implement quality control processes to ensure all deliverables meet brand standards and maintain consistency across channels.
Oversee marketing technology stack, ensuring tools are properly integrated, utilized effectively, and delivering ROI.

What We're Looking For

5+ years of experience in digital marketing, with demonstrated success across multiple channels (email, social, SEO, paid media).
2-3 years of people management or player-coach leadership experience.
Proven track record working in agile/scrum environments—this is almost non-negotiable.
Proficiency with project management tools (Jira strongly preferred) and agile workflow management.
Advanced proficiency with modern email service providers (Salesforce Marketing Cloud, Mailchimp, ConvertKit, Campaign Monitor, or similar).
Strong capabilities with analytics platforms (Google Analytics, Adobe Analytics, Segment, or similar).
Demonstrated experience using AI tools (ChatGPT, Claude, Jasper, or similar) to enhance marketing productivity.
Experience with CMS platforms, SEO tools, and website management.
Familiarity with graphic design tools and ability to provide creative direction.
Strong data analysis skills with ability to translate data into compelling narratives and actionable insights for executive audiences.
Strategic mindset balanced with practical execution capabilities and willingness to do individual contributor work.
Experience managing budgets and vendor relationships effectively.
Confident leadership presence with excellent written and verbal communication skills.
Comfortable collaborating with C-level leadership and providing strategic counsel.
Nimble and able to move quickly—adapts readily to changing priorities and new information.
Willingness to 'wear many hats' given the reality of team size and capacity.
Comfortable working effectively within lean team structures and understanding the operational realities of scaling organizations.
Background in B2B or fintech environments preferred.
Genuine interest in empowering small businesses and entrepreneurs.
Commitment to creating value through education, community support, and accessible resources.

Nice to Have

Experience with Salesforce Marketing Cloud specifically.
Professional certifications in digital marketing, analytics, or project management.
Experience with Answer Engine Optimization (AEO) strategies.
Background in marketing automation platforms and journey building.
Experience in fintech, SaaS, or entrepreneurship-focused organizations.
Background in content strategy and storytelling for small business audiences.
Understanding of marketing operations and technology stack optimization.
Experience with customer data platforms (CDPs) or data management tools.

Technical Stack

Project Management: Jira
Email Marketing: Salesforce Marketing Cloud, Mailchimp, ConvertKit, Campaign Monitor
Analytics: Google Analytics, Adobe Analytics, Segment
AI Tools: ChatGPT, Claude, Jasper
Content & SEO: CMS platforms, SEO tools

Team & Environment

You will report directly to the Chief Executive Officer.

Work Mode

This role operates in a local-country work mode and is based in the United States.

Hello Alice is an Equal Employment Opportunity employer that will consider all qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law.