About the Role
Lead the development and execution of digital marketing strategies to increase brand awareness, generate leads, and improve conversion rates through data-driven campaigns across multiple online platforms.
Responsibilities
- Design and manage digital marketing campaigns across various online channels
- Analyze performance metrics to optimize campaign effectiveness
- Collaborate with creative teams to produce compelling marketing content
- Manage and allocate budget for paid advertising initiatives
- Develop strategies to improve lead generation and conversion rates
- Monitor industry trends and competitor marketing activities
- Implement SEO and SEM strategies to enhance search visibility
- Coordinate with external agencies or vendors when necessary
- Produce regular reports on campaign performance and ROI
- Ensure brand consistency across all digital platforms
- Use analytics tools to track user behavior and engagement
- Test and refine landing pages for maximum conversion
- Support the development of email marketing campaigns
- Manage social media advertising and organic content strategy
- Identify new digital opportunities to expand market reach
- Work closely with product and sales teams to align goals
- Maintain up-to-date knowledge of digital marketing tools and platforms
- Drive A/B testing initiatives for marketing assets
- Optimize customer acquisition funnels
- Ensure compliance with digital advertising standards and policies
Nice to Have
- Experience in the recruitment or HR technology sector
- Certifications in Google Ads or Google Analytics
- Knowledge of UX principles and conversion rate optimization
- Experience managing remote marketing teams
- Background in data science or advanced analytics
Compensation
Competitive salary based on experience
Work Arrangement
Remote – Philippines
Team
Part of the marketing team reporting to the Head of Marketing
Why This Role Matters
This role directly influences how potential customers discover and engage with the product, shaping the effectiveness of go-to-market strategies and long-term brand growth.
What We Offer
- Flexible remote work environment
- Opportunities for professional development
- Collaborative and inclusive team culture
- Exposure to global markets and digital strategies
Not available
