Droids On Roids is looking for a Digital Marketing & Analytics Manager to shape our digital growth. You will support lead generation through smart analytics, technical SEO, marketing automation, and paid campaigns, playing a key role in strengthening our marketing engine and attracting high-quality leads.
What You'll Do
- Maintain and evolve the marketing analytics stack as a single source of truth.
- Build custom dashboards and reporting workflows (e.g., GA4, Looker Studio).
- Run A/B and multivariate tests, identify actionable insights, and suggest improvements.
- Implement automated dataflows between key systems (GA4, CMS, Salesforce).
- Prepare performance summaries and growth reports for the team.
- Own keyword research, content mapping, and on-page SEO planning.
- Collaborate with the Content Marketing Manager on identifying relevant blog topics.
- Work with developers to implement best practices in technical SEO.
- Create or guide the production of high-impact SEO content: blogs, landing pages, guides, case studies.
- Use Ahrefs, Google Search Console, and other tools to report on performance and continuously test, iterate, and scale what works.
- Stay updated about the fast-changing LLM/AI landscape and how it affects SEO.
- Plan, execute, and optimize paid campaigns on Google Ads and LinkedIn.
- Manage tracking setups (e.g., GA4, GTM, Salesforce, WordPress CMS).
- Leverage automation and bidding strategies to maximize campaign performance.
- Stay ahead of changes in algorithms and trends in digital performance marketing.
- Experiment with landing page variants, funnels, and conversion paths.
- Work closely with Content Marketing Manager, developers, and sales team.
- Participate in growth brainstorming and planning meetings.
- Suggest new channels, tools, or tactics to support strategic marketing goals.
What We're Looking For
- 3+ years of hands-on experience in B2B performance marketing (agency or in-house).
- Deep understanding of GA4, SEO, Google Ads and performance optimization.
- Experience with technical marketing tools: GTM, WordPress CMS, CRM systems (Salesforce is a plus), Marketing Automation (Zapier, ActiveCampaign).
- Proven track record of driving traffic and leads via both organic and paid methods.
- Analytical mindset with excellent reporting capabilities.
- Strong written and verbal communication skills in English (at least C1 level).
- Experience in working in a remote-first environment.
Nice to Have
- Familiarity with marketing in a software development / tech environment.
- Knowledge of CRO or website experimentation platforms.
Technical Stack
- Analytics: GA4, Looker Studio
- SEO: Ahrefs, Google Search Console
- Ads: Google Ads, LinkedIn Ads
- Tracking & Automation: GTM, Zapier, ActiveCampaign
- Platforms: WordPress CMS, CRM systems (Salesforce)
Team & Environment
You will collaborate closely with the Content Marketing Manager, Sales team, and Developers. You will report to the Marketing Lead (Maria) and the Head of Growth (Piotr).
Benefits & Compensation
- Compensation: 70 - 90 PLN/h + VAT (B2B) or 9 600 - 12 400 PLN gross (UoP).
Work Mode
This is a remote-first position.
We encourage applicants who don't match all requirements to apply anyway.
