Autodata Solutions Inc. is hiring a Digital Dealer Major Group & Publics Advisor to be the senior-level strategic partner for large dealer groups, publicly traded organizations, and centralized automotive retail enterprises. In this role, you will leverage the SmartDigital program to maximize digital performance, operational efficiency, and marketing ROI across all OEM brands.
What You'll Do
- Serve as the primary SmartDigital advisor for large dealer groups and public automotive retailers, supporting all OEM programs.
- Partner directly with enterprise digital leadership, marketing executives, CRM/BDC directors, and corporate operations teams to implement scalable digital strategies.
- Conduct enterprise-level performance reviews across websites, SEO, SEM, social media, reputation management, CRM, lead management, and retailing tools.
- Provide guidance across all OEM digital programs under SmartDigital, ensuring alignment, compliance, and optimization.
- Deliver in-depth reporting and analytics for group-level and rooftop-level performance to identify opportunities for increased efficiency and improved digital ROI.
- Establish governance frameworks and best practices to ensure consistent digital execution across multiple rooftops and brands.
- Lead strategic discussions on vendor selection, technology ecosystems, organizational process optimization, and digital workflow improvements.
- Provide training, education, and strategic support to leadership teams on emerging digital trends and SmartDigital program enhancements.
- Collaborate with internal SmartDigital teams to guide enterprise adoption, address escalations, and influence product direction.
- Act as a problem-solver and strategic consultant for complex digital-marketing challenges affecting large-scale organizations.
What We're Looking For
- 5+ years of experience in automotive digital marketing, retail operations, consulting, or enterprise-level dealer-group engagement.
- Strong understanding of multi-rooftop organizational structures, including centralized marketing, BDC/CRM operations, and enterprise technology ecosystems.
- Experience consulting with large dealer groups, public automotive organizations, or OEM partners on digital strategy.
- Deep knowledge of websites, digital advertising, SEO/SEM, CRM, analytics, and digital retailing platforms.
- Ability to lead strategic conversations with executives and influence organizational adoption of digital standards and best practices.
- Demonstrated analytical strength with the ability to interpret complex performance data and present insights to leadership.
- Excellent communication skills, with experience delivering presentations to senior leadership teams.
- Ability to manage multiple enterprise accounts simultaneously while maintaining a high standard of service.
- Strong organizational skills, attention to detail, and ability to create scalable processes across large groups.
- Team-oriented mindset with the ability to collaborate internally to support program success and continuous improvement.
Technical Stack
- Websites, SEO, SEM
- Social media and reputation management
- CRM and lead management systems
- Digital retailing platforms and analytics tools
Team & Environment
You will report to the Director, Field Operations and collaborate closely with internal SmartDigital teams.
Benefits & Compensation
- Annual salary range: $120,000 - $135,000 USD
Work Mode
This is a fully remote position open to candidates in the United States.
J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
