Flipp is looking for a Digital Campaign/Performance Marketing Specialist to manage the execution and optimization of digital media campaigns. In this role, you'll be responsible for launching campaigns with technical precision within our Private Shopper Network and across external platforms, ensuring they meet business objectives.
What You'll Do
- Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs.
- Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization.
- Collaborate with third-party vendors and internal sales to communicate campaign performance and drive results.
- Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement.
- Effectively manage and track client budgets to ensure campaigns achieve target outcomes.
- Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented.
- Monitor campaign performance and pacing to identify risks and opportunities.
- Recommend data-driven optimization strategies based on performance trends and established best practices.
- Implement approved optimization tactics to improve delivery and results.
- Generate and maintain accurate campaign performance reports on a regular cadence.
- Review performance data to identify trends, anomalies, or delivery risks.
- Surface actionable insights to support optimization and performance discussions.
- Identify and support the resolution of executional, delivery, or data integrity issues.
- Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency.
- Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively.
What We're Looking For
- 1-3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience.
- Strategic & Analytical Capabilities
- Operational & Technical Execution
- Relationship & Stakeholder Management
Benefits & Compensation
- Compensation: $60,000 - $65,000 CAD
- Remote-first environment
- Inclusive, collaborative environment
- Tools and opportunities to grow and develop
- Opportunity to own your success
Work Mode
This is a remote-first position open to candidates located within Canada.
Flipp is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, creed, sex, national or ethnic origin, sexual orientation, age, citizenship, marital status, family status, disability, or gender identity or expression or any other protected grounds.
