Chainguard was looking for a Digital and Performance Marketing Specialist

Trusted and cherished by 25 million educators, students, and families globally, Seesaw offers an elementary learning platform featuring innovative tools, resources, and curriculum for teachers to deliver engaging, inclusive instruction. Through interactive lessons, digital portfolios, and two-way communication features, Seesaw keeps everyone connected and engaged, providing continuous insight into each student's educational journey. Our Mission Seesaw aims to provide every elementary student with joyful and connected learning experiences that establish a foundation for lifelong success. Your Team The Marketing Operations & Demand Generation team serves as the driving force behind global marketing performance, efficiency, and pipeline expansion. Positioned at the intersection of paid media, systems, and analytics, we ensure all digital programs are optimized, measurable, and scalable across regions. Our team is responsible for: - Paid Media Performance – Managing, optimizing, and reporting on full-funnel paid digital initiatives - Systems & Infrastructure – Ensuring seamless marketing data pipelines and platform operations - Global Campaign Execution – Coordinating campaigns across multiple international regions - Data & Analytics – Delivering clear insights and strategic reporting - Cross-Functional Collaboration – Partnering with various teams to execute acquisition programs - Optimization & Scalability – Continuously refining workflows and automation Your Role We are seeking a Digital & Performance Marketing Specialist to support and optimize Seesaw's global paid digital acquisition programs. This role combines digital ad execution, marketing operations, data analysis, and campaign optimization. You'll manage Google Ads and paid channels, build Pardot automation, ensure accurate lead tracking in Salesforce, and partner closely with Demand Generation leadership to drive qualified pipeline from paid programs. The role reports directly to the Director of Demand Generation. Your Responsibilities Digital Advertising & Performance - Plan, build, and optimize Google Ads campaigns to drive high-quality leads - Manage paid social and retargeting campaigns - Conduct ongoing keyword, audience, and bidding optimization - Build and run A/B tests across creative elements - Monitor budgets, pacing, and ROI Marketing Systems & Campaign Operations - Build landing pages, forms, and automation in Pardot - Manage UTM tracking and attribution across platforms - Ensure accurate lead capture and routing - Partner with Sales and Customer Success Teams - Maintain company websites Reporting & Analytics - Build dashboards and performance reports - Track key marketing metrics - Analyze campaign performance - Maintain data quality and compliance Campaign Execution & Collaboration - Support multi-channel campaign execution - Collaborate with creative teams - Align with regional teams for localization - Document and refine digital marketing processes Your Requirements - 4+ years digital marketing experience - Hands-on Google Ads campaign management - Proficiency with paid social platforms - Strong Google Analytics and conversion tracking skills - Salesforce and Pardot experience - Wordpress proficiency - Understanding of attribution and performance metrics - Analytical mindset - Landing page and automation expertise - Strong communication and collaboration skills - Familiarity with global digital marketing regulations Compensation & Benefits: Competitive salary range: $102,400-$121,600 Benefits include medical/dental coverage, 401k match, flexible PTO, technology stipends, professional development support, and more. Seesaw is committed to building a diverse, inclusive team that represents the varied backgrounds of our K-12 users. We prioritize work-life balance and employee well-being. Seesaw provides equal employment opportunities without discrimination, complying with federal, state, and local nondiscrimination laws.