Vanta is looking for a Digital Advertising Manager. You'll join the Growth team to build the measurement foundation for Vanta's marketing engine. This role blends analytical rigor with performance marketing ownership, managing key paid acquisition channels and shaping systems that scale.
What You'll Do
- Own end-to-end campaign management on LinkedIn, Facebook, and TikTok for US and international markets.
- Partner with MOps and RevOps to connect paid pipeline to revenue outcomes and optimize for downstream conversion.
- Create the single source of truth for paid performance: ROAS, CAC, pipeline contribution, and channel efficiency metrics.
- Translate performance data into strategic recommendations for budget allocation, channel mix, and creative direction.
- Design and run A/B tests on creative, messaging, audience targeting, offers, and landing page variations.
- Partner with an external agency to build and operationalize Vanta's attribution model, including touchpoint tracking, funnel credit logic, and lift testing for paid ads.
- Define how marketing touchpoints are tracked, classified, and credited across the funnel, ensuring attribution integrates into planning, budgeting, and reporting.
- Identify and resolve funnel tracking gaps in partnership with RevOps and Data teams.
- Support forecasting and budget allocation processes by delivering strategic recommendations that guide GTM strategy and channel mix.
- Synthesize insights for executive stakeholders to inform long-term investment tradeoffs.
- Help shape our PLG measurement strategy ahead of a 2026 rollout.
- Contribute to hiring and long-term team design as this role has a clear path to evolve into formal people management.
What We're Looking For
- 5+ years of proven experience directly managing paid digital marketing campaigns, with a strong track record of driving conversions and ROI.
- Expertise in platforms such as LinkedIn Ads, Facebook Ads, TikTok Ads, and other programmatic channels.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in tools such as Google Analytics, Excel/Google Sheets, Tableau, and campaign management platforms.
- Experience with A/B testing, conversion rate optimization, and attribution modeling.
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams including MOps, RevOps, Data, and creative teams.
- A growth mindset, adaptable to changing market conditions and emerging technologies.
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
Technical Stack
- LinkedIn Ads
- Facebook Ads
- TikTok Ads
- Google Analytics
- Excel/Google Sheets
- Tableau
Team & Environment
You'll join the Growth team and partner closely with the Paid Ads, GEO, Lifecycle, and CRO leads.
Benefits & Compensation
- Industry-competitive salary and equity.
- Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans.
- 16 weeks fully-paid Parental Leave for all new parents.
- Health & wellness stipend.
- Remote workspace, internet, and cellphone stipend.
- Commuter benefits for team members who report to the SF and NYC office.
- Family planning benefits.
- Matching 401(k) contribution with immediate vesting.
- Flexible PTO policy, plus 80 hours of Sick Time.
- 11 company-paid holidays.
- Virtual team building activities, lunch and learns, and other company-wide events!
Work Mode
This is a remote position open to candidates in SF, NYC, London, Dublin, Tel Aviv, and Sydney.
At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class.
