ResMed is seeking a Digital Activation Strategy & Optimization Lead for the Americas. In this role, you will lead digital marketing strategy and execution for the US direct-to-consumer patient audience, connecting high-level marketing strategy to campaign execution and managing indirect teams and external partners. Our culture is driven by excellence and a commitment to creating a diverse and inclusive environment.
What You'll Do
- Lead the definition, design, execution, and measurement of all digital marketing strategies and tactics for US marketing teams.
- Lead a team of indirect reports to deliver digital campaigns and experiences for US direct-to-consumer go-to-market.
- Define key results and targets, build estimates for media and digital service investment, and manage digital resource capacity and campaign timing.
- Manage campaign status reporting, track deliverables, handle issue and risk management, and allocate resources across the portfolio.
- Ensure campaign specialists meet schedules, resolve technical and operational issues, and accomplish digital delivery goals.
- Work with Digital Channel Leaders to develop and manage multi-channel digital campaigns for brand building and acquisition.
What We're Looking For
- A digital marketing expert with proven success in the healthcare or medical device industry.
- 7+ years in client-facing roles requiring influencing, validating, negotiating, understanding, and execution.
- Ability to establish strong working relationships with customers and lead virtual and dispersed teams.
- Strong collaboration skills, with a talent for bringing teams together and identifying and nurturing talent.
- Experience creating digital solutions and coordinating campaign and digital capability proposals with technology and domain subject matter experts.
- Knowledge and understanding of Agile methodologies.
- Experience launching multichannel digital campaigns across an array of platforms.
Nice to Have
- Experience as both a healthcare and direct-to-consumer marketer.
- Knowledge and interest in new and emerging healthcare technologies.
- Prior agency-side, consulting, or in-house agency experience.
Team & Environment
You will manage a team of indirect reports and work across multiple internal teams, external partners, and agencies.
Benefits & Compensation
- Compensation: $150,000 - $187,000 - $224,000.
- Comprehensive medical, vision, dental, and life insurance.
- AD&D, short-term and long-term disability insurance.
- Sleep care management.
- Health Savings Account (HSA).
- Flexible Spending Account (FSA).
- Commuter benefits.
- 401(k).
- Employee Stock Purchase Plan (ESPP).
- Employee Assistance Program (EAP).
- Tuition assistance.
- Three weeks Paid Time Off (PTO) in first year.
- 11 paid holidays plus 3 floating days.
- 14 weeks primary caregiver or two weeks secondary caregiver leave.
Work Mode
This role operates in a local-country work mode, based in the United States.
We are committed to a diverse and inclusive culture where individual expression is encouraged.
