XTREME GRAPHICS LIMITED is seeking a Demand Generation Strategist (Paid Social Media) to lead global social media campaigns (paid and organic) and other digital marketing initiatives. This role will drive awareness, engagement, MQLs, and pipeline growth through innovative strategies and close collaboration with cross-functional teams in a center of excellence model.
What You'll Do
- Create, run, and optimize global social media campaigns (paid and organic) across LinkedIn, YouTube, Twitter, Pinterest, and Facebook that drive awareness, engagement, MQLs, and contribution to the sales pipeline
- Utilize advanced targeting strategies including custom audiences, third-party data, suppression lists, lookalike audiences, and more
- Manage a global calendar to schedule innovative content that drives organic website traffic, engagement, followers, and other top of the funnel demand generation goals
- Monitor and respond to inbound social engagement regarding our products and thought leadership material
- Lead, collaborate, and execute assigned digital marketing projects with cross-functional team members
- Analyze, create, and maintain dashboards for campaign effectiveness, ROI metrics, and engagement
- Identify areas of improvement by performing ongoing A/B and multivariate tests for ad copy, creative, and landing pages
- Share insights with regional marketing teams (EMEA, APAC, LATAM, NOA) by supporting a center of excellence model
- Collaborate with cross-functional teams to develop effective social media campaigns at each stage of the buying process for the ICP (ideal customer profile)
- Advise regional marketing and sales teams on implementing ABM best practices (one to one; one to few; one to many) that influence pipeline velocity for targeted accounts
What We're Looking For
- Minimum of 4 years of B2B paid social advertising experience
- Proven experience with LinkedIn Ads, YouTube Ads, and Twitter Ads required
- Advanced knowledge and/or certification in Google Analytics
- Advanced knowledge and/or certification in Pardot
- Excellent writing, project management, budget management, collaboration, and prioritization skills
- A team player
Nice to Have
- Agency experience
- B2C experience
- Account Based Marketing experience
- Additional platform experience (beyond LinkedIn, YouTube, Twitter)
- Desire to manage a junior member of the digital marketing team
- Prior experience as a manager
Technical Stack
- LinkedIn Ads
- YouTube Ads
- Twitter Ads
- Facebook Ads
- Pinterest Ads
- Google Analytics
- Pardot
Team & Environment
- Part of a global digital marketing team
- Engages in cross-functional collaboration with demand generation, content strategy, SEO, web strategy, regional marketing, and sales teams
Benefits & Compensation
- Opportunity to join a recognized innovator in the global education space
- Work in a diverse community unified by a shared desire to make a difference in education
- Be part of a mission-driven company focused on integrity and learning outcomes
- Collaborative environment with values centered on customer centricity, passion for learning, integrity, action & ownership, one team, and global mindset
- Encouragement to apply even if not meeting 100% of criteria, with support for growth and evolution
Work Mode
- USA Remote
Turnitin, LLC is committed to the policy that all persons have equal access to its programs, facilities and employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans status.
