BlackBox Strategies is looking for a Demand Generation Specialist. This senior, execution-first operator will own outbound and lifecycle messaging across both B2B and B2C audiences. You’ll partner with leadership on direction and priorities, then own execution end-to-end.

What You'll Do

Build and maintain outbound lists and enrichment workflows using Clay.
Launch, manage, and optimize cold email campaigns in Instantly.
Own inbox health, deliverability, warm-up, and reply categorization.
Sync replies, outcomes, and lifecycle stages into HubSpot.
Continuously test messaging by segment, persona, and intent.
Build segmented audiences across lead, prospect, and customer stages.
Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns.
Manage compliance, suppression logic, and list hygiene.
Use HubSpot Marketing Hub and/or Mailchimp.
Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement).
Coordinate SMS timing with email and social campaigns.
Collaborate closely with the Social Media Manager to align themes, CTAs, and timing.
Share outbound insights to inform social and content strategy.
Partner with leadership on ICPs, testing priorities, and iteration.

What We're Looking For

Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles.
Direct experience executing (not just overseeing) email and CRM campaigns.
Experience supporting both B2B and B2C audiences.
Strong understanding of deliverability, segmentation, and channel tradeoffs.
Clear written communicator with a bias toward execution.
Comfortable operating with high-level direction in a fast-moving environment.