Redwood Software is looking for a Demand Generation Marketing Specialist to fuel our growth. In this role, you will be the engine for pipeline generation, planning and executing integrated campaigns across email, web, and lead lifecycle programs. You’ll partner closely with sales to ensure effective lead qualification and nurture processes.

What You'll Do

Execute integrated demand generation campaigns across email, website, paid channels, and organic programs.
Build and optimize email marketing campaigns including newsletters, nurture flows, promotional sends, and triggered automation.
Build AI workflows to generate additional pipeline and opportunities.
A/B test subject lines, CTAs, landing pages, and messaging to continuously improve performance.
Track, analyze, and report on campaign performance metrics, including MQLs, opportunities, conversion rates, and pipeline contribution.
Manage website updates to support campaigns, product launches, and conversion optimization efforts.
Optimize landing pages and forms to improve lead capture and user experience.
Partner with marketing leader and web teams to improve SEO, site engagement, and conversion rates.
Monitor website analytics and recommend improvements based on data insights.
Develop and manage lead nurture programs aligned to buyer stages and personas.
Support lead scoring model implementation and ongoing optimization in collaboration with sales.
Ensure proper lead routing, qualification criteria (MQL/SQL definitions), and CRM hygiene.
Analyze funnel performance and identify gaps in lead progression.
Work closely with sales to align on feedback, lead quality, and conversion improvement opportunities.
Maintain dashboards and reporting on demand generation KPIs.
Provide insights into campaign ROI, attribution, and pipeline impact.
Identify trends and recommend strategies to improve lead quality and marketing effectiveness.

What We're Looking For

3+ years of demand generation experience.
Hands-on experience with marketing tech stack (Salesforce, Qualified, etc.).
Experience managing email campaigns and automated nurture workflows.
Strong understanding of B2B marketing funnels and lead qualification (MQL/SQL).
Experience with website and landing page optimization.
Analytical mindset with proficiency in marketing analytics.
AI-forward thinking around lead follow-up and conversion.
Ability to build AI workflows that generate pipeline and opportunities.

Nice to Have

PLG experience.
Experience in a similar B2B SaaS or enterprise software environment.
Experience with lead scoring model design and implementation.

Technical Stack

Salesforce
Qualified

Redwood is an equal opportunity employer. Redwood prohibits unlawful discrimination based on race, colour, religion, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy or any other consideration made unlawful by regional or local laws.