About the Role
The ideal candidate will own end-to-end demand generation programs, leveraging digital marketing, content strategy, and lead management to fuel pipeline growth. This position requires analytical rigor, cross-functional coordination, and a deep understanding of buyer journeys in the healthcare technology space.
Responsibilities
- Design and execute multi-channel marketing campaigns to generate qualified leads
- Develop targeted content strategies aligned with buyer personas and sales cycles
- Manage email marketing programs including segmentation, automation, and performance tracking
- Collaborate with sales teams to define lead qualification criteria and handoff processes
- Analyze campaign performance using KPIs such as conversion rates, cost per lead, and ROI
- Optimize landing pages and forms to improve conversion efficiency
- Coordinate webinars and virtual events to support lead acquisition
- Utilize CRM and marketing automation platforms to track and nurture leads
- Conduct A/B testing across messaging, channels, and formats to refine outreach
- Monitor market trends and competitor activity to inform campaign adjustments
- Produce regular reports on pipeline contribution and marketing effectiveness
- Align messaging with product positioning and brand guidelines
- Manage vendor relationships for digital advertising and content distribution
- Ensure compliance with data privacy regulations in all marketing activities
- Support ABM initiatives with personalized outreach and account-level tracking
- Work with product marketing to launch new offerings to target markets
- Maintain calendar of demand generation activities and campaign timelines
- Use analytics tools to attribute revenue impact to marketing efforts
- Identify opportunities to expand into new channels or audiences
- Train internal teams on lead management best practices
Compensation
Competitive salary and benefits package offered
Work Arrangement
Hybrid work model with flexibility for remote and in-office collaboration
Team
Collaborative environment focused on innovation in digital health solutions
About Us
We are a growing health technology company dedicated to improving patient outcomes through innovative software solutions. Our mission is to empower providers with tools that streamline care delivery and enhance clinical decision-making. The team values transparency, accountability, and a patient-first mindset in everything we do.
What We Offer
- Comprehensive health insurance plans
- Retirement savings with company match
- Flexible paid time off policy
- Professional development stipend
- Remote work support and equipment allowance
- Inclusive culture with employee resource groups
- Opportunities for career advancement
Not available for this position
