About the Role
The ideal candidate will design and execute integrated marketing campaigns to generate high-quality leads from consultants and employer organizations. This position requires a strategic mindset, strong analytical abilities, and experience in B2B marketing within a benefits or HR technology space.
Responsibilities
- Develop and manage demand generation strategies for consultant and employer audiences
- Create targeted marketing campaigns using email, digital ads, and content distribution
- Collaborate with product marketing to align messaging with market needs
- Analyze campaign performance and optimize based on key metrics
- Manage marketing automation workflows and lead nurturing sequences
- Work with sales teams to define lead qualification criteria
- Track and report on lead volume, conversion rates, and ROI
- Identify new channels and tactics to expand reach
- Coordinate with external partners and consultants for co-marketing initiatives
- Ensure brand consistency across all campaign materials
- Conduct audience segmentation to improve targeting precision
- Use CRM and marketing platforms to manage lead data
- Support event marketing efforts with promotional campaigns
- Maintain a content calendar aligned with business goals
- Optimize landing pages and conversion funnels
- Monitor industry trends in benefits and workforce solutions
- Develop A/B testing plans for messaging and design
- Manage vendor relationships for ad operations and analytics
- Produce monthly performance summaries for leadership
- Align demand efforts with broader go-to-market strategy
Nice to Have
- Master’s degree in marketing or business administration
- Certification in digital marketing or demand generation
- Experience with employer-focused benefits platforms
- Familiarity with consultant partner ecosystems
- Track record of scaling demand programs
- Knowledge of equity and inclusion in workplace benefits
Compensation
Competitive salary and benefits package
Work Arrangement
Remote with flexible scheduling options
Team
Part of the marketing team focused on employer and consultant engagement
About the Role
This position is responsible for building and executing marketing strategies that attract and convert consultants and employer decision-makers. The focus is on scalable, measurable campaigns that support business growth.
What You’ll Achieve
You will launch campaigns that directly impact lead flow and sales pipeline. Success is measured by lead quality, conversion efficiency, and long-term partner engagement.
Our Values
We prioritize inclusivity, transparency, and innovation in all aspects of our work. Employees are encouraged to challenge assumptions and drive meaningful change.
Growth Opportunities
This role offers exposure to senior leadership and the chance to shape marketing strategy in a growing organization.
Work Environment
We support remote collaboration with regular virtual check-ins and team meetings. Flexibility is built into schedules to support work-life balance.
Not specified
