Designing and executing multi-channel demand generation campaigns across paid, email and content channels, specifically to generate high-intent pipeline not just surface-level traffic.
Owning campaign delivery end-to-end - from briefing and build through to reporting and optimisation
Writing compelling, audience-focused copy across emails, ads and landing pages
Managing and optimising HubSpot workflows to improve targeting, nurture journeys and lead quality
Partnering with Sales to ensure every stage of the funnel is measured, understood and optimised. Enuring marketing activity directly correlates to revenue outcomes.
Building and launching new demand generation initiatives as we continue to scale
Obsessing over your numbers - pipeline contribution, conversion rates and CAC, understanding what’s working, why, and where to optimise
Leveraging AI tools to create internal efficiencies and improve go-to-market activity

Has independently built and delivered demand generation campaigns with measurable commercial impact
Has experience experimenting across multiple channels, both digital and offline
Understands marketing automation (HubSpot ideally, Salesforce a bonus) and uses data to make decisions
Is comfortable moving quickly, testing ideas and adapting based on results and learnings

Writes well - strong, audience-aware copy is a core part of this role, not an afterthought
Works effectively with Sales and understands the connection between marketing activity and revenue outcomes
Enjoys building things from scratch rather than simply maintaining what already exists

Grow with Goodlord: your development is important to us, that’s why we are Great Place to Work - certified. Have a goal in mind? Share it with us so we can use some of our annual development fund to support it. We guarantee you’ll learn loads and develop both personally and professionally!
Your well-being matters: bi-weekly coaching with Sanctus to provide Goodlordians with a safe place to talk and support your mental health
25 days holiday (plus UK Bank holidays) plus 1 day per full holiday year up to 32 days: We believe regular breaks are essential for well-being and we encourage (some may say expect!) all Goodlordians to take full advantage of their annual leave entitlement.
Supporting your family: we offer Goodlordians of all genders a generous 3 months of fully-paid time off to look after their new arrivals
Our team: we’re an energetic, sociable, and talented bunch who are super passionate about what we do and determined to make a difference. We’re all in it together, we learn from each other, we’re genuine and we don’t have time for politics

Hybrid

All Goodlordians are required to pass a thorough referencing check via Experian before joining the team.

Goodlord is hiring a Demand Generation Manager