Scarpel Telecom is hiring a Demand Generation Manager to lead our lead acquisition and nurturing strategy. You will be responsible for developing, executing, and optimizing multi-channel marketing campaigns to fill the sales pipeline with high-quality, qualified leads that drive revenue growth. We are focused on creating better ways for governments to have a relationship with their community.

What You'll Do

Develop a comprehensive, data-driven demand generation strategy aligned with sales goals.
Track key performance indicators including Marketing Qualified Leads, Sales Qualified Leads, Cost Per Lead, and Marketing Sourced Revenue.
Continuously monitor, analyze, and report on campaign performance, utilizing A/B testing to drive improvement.
Plan, execute, and manage integrated campaigns across Paid Digital Marketing, Content Syndication, Webinars, Events, and Email Marketing.
Design, build, and optimize lead nurturing programs using HubSpot to move prospects through the sales funnel.
Collaborate to define and refine the Lead Scoring model for consistent qualification.
Work with the Marketing Operations Lead to segment and define audiences.

What We're Looking For

Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in a dedicated Demand Generation, Growth Marketing, or Campaign Management role, preferably in a B2G or B2B SaaS environment.
Proven track record of designing, launching, and managing successful digital marketing campaigns that drive pipeline growth.
Proficiency with Marketing Automation Platforms; experience with HubSpot is preferred.
Deep understanding of the sales funnel, lead scoring, and lead nurturing best practices.
Strong analytical skills with the ability to interpret data, measure ROI, and make data-driven decisions.
Proven track record of managing and scaling integrated SEO and SEM programs.
Hands-on experience with Canva or other design software for end-to-end creation of marketing assets.

Nice to Have

Experience marketing to the Public Sector or municipal/government organizations.

Technical Stack

HubSpot
Canva

Team & Environment

You will work closely with the Director of Marketing, Lifecycle Marketing Manager, and Marketing Operations leader, and report directly to the Director of Marketing.

Benefits & Compensation

Market-competitive base salary + equity
Unlimited Paid Time Off
Company-subsidized Group Health, Dental, and Vision Plan with options to add additional coverages
Access to a pre-tax 401k program

Work Mode

This position is based in Raleigh, NC.

PublicInput is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristics protected by law.