We are seeking a results-driven Demand Generation Manager with a strong SaaS background and deep understanding of AI-powered products to build and scale predictable, data-driven pipeline growth. This role owns the strategy and execution of multi-channel demand programs that drive qualified pipeline and revenue for a B2B SaaS business leveraging AI capabilities at Hire Hangar.
What You'll Do
- Develop and execute integrated demand generation strategies aligned to revenue goals, ICPs, and SaaS buyer journeys
- Own end-to-end campaign planning, execution, and optimization across paid search, paid social, email, content syndication, webinars, virtual events, and select in-person events
- Translate complex SaaS and AI value propositions into high-performing, conversion-focused campaigns in partnership with Content and Product Marketing
- Collaborate closely with Sales and RevOps to define ICPs, manage lead lifecycle stages, and improve MQL-to-SQL and pipeline conversion rates
- Build and manage campaign calendars, budgets, forecasts, and quarterly pipeline targets
- Analyze performance using full-funnel metrics (CAC, CPL, MQL, SQL, pipeline, revenue, ROI) and deliver clear, actionable insights
- Run continuous experimentation and A/B testing across channels, messaging, and AI-driven use cases to improve efficiency and scale
- Manage external vendors and agencies supporting paid media, content syndication, and campaign execution
- Ensure data integrity, consistent attribution, and reliable reporting across marketing and revenue systems
What We're Looking For
- Proven experience in B2B demand generation or growth marketing within a SaaS environment
- Strong understanding of AI-powered products, including how AI capabilities influence buyer behavior, messaging, targeting, and campaign performance
- Demonstrated track record of driving measurable pipeline and revenue through multi-channel demand programs
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot or Marketo with Salesforce)
- Strong analytical skills with the ability to interpret performance data, build reports, and make data-driven decisions
- Excellent project management skills and experience collaborating cross-functionally with Sales, Product Marketing, and RevOps
- Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies
Nice to Have
- Experience driving demand for AI-first or AI-enabled SaaS products
- Experience scaling demand generation in high-growth or Series B+ SaaS environments
- Familiarity with account-based marketing (ABM) strategies and tools
- Experience managing significant paid media budgets and external agencies
- Exposure to international demand generation campaigns
- Experience partnering closely with RevOps on advanced attribution, forecasting, or pipeline modeling
Technical Stack
HubSpot, Marketo, Pardot, Salesforce, Google Ads, LinkedIn Ads, Google Analytics, Looker, Tableau, Optimizely, Slack, Zoom, Google Workspace, Asana, Notion, Bizible, HubSpot Attribution, AI-assisted analytics and productivity tools
Benefits & Compensation
- Work with fast-growing global companies
- Build a long-term, remote career
- Competitive pay
- Real growth opportunities
Work Mode
Fully remote role with availability required across US Time Zones (EST–PST).
We are committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
