Cognizant is hiring a Demand Generation Lead for its AI Business Unit. You will be responsible for defining and executing the marketing strategy for the launch and growth of this new unit, focusing on building market awareness, positioning AI offerings, driving demand generation, and supporting account-based marketing.
What You'll Do
- Develop and execute the marketing strategy for the AI Business Unit, including positioning, messaging, and competitive differentiation.
- Collaborate with AI solution leaders and industry teams to translate technical capabilities into clear value propositions for clients.
- Define target markets, buyer personas, and key messaging tailored to enterprise clients across industries.
- Establish the AI Business Unit as a thought leader in the enterprise AI market.
- Lead creation of content assets, including whitepapers, case studies, blogs, webinars, and event presentations.
- Represent the business unit at industry conferences, webinars, and media engagements.
- Drive demand through multi-channel marketing campaigns across digital, social, events, and account-based marketing.
- Collaborate with sales teams to develop client-facing presentations, proposals, and enablement materials.
- Track and measure marketing performance, optimizing campaigns for lead generation and conversion.
- Partner with internal stakeholders to ensure alignment of messaging and campaigns.
- Work with technology and ecosystem partners to co-market joint solutions and initiatives.
- Coordinate launch activities and internal communications to educate the organization around new AI offerings.
What We're Looking For
- 8+ years of experience in B2B marketing.
- Proven experience launching new products or business units, including go-to-market strategy and campaign execution.
- Strong understanding of AI technologies, cloud platforms, and enterprise solutions.
- Experience in content marketing, digital marketing, demand generation, and event marketing.
- Excellent written and verbal communication skills; ability to simplify complex concepts for executive audiences.
- Strong project management skills and ability to lead cross-functional teams in a fast-paced environment.
Nice to Have
- Experience preferably in technology, AI, or enterprise software.
Benefits & Compensation
- Medical, Dental, Vision, and Life Insurance
- Paid holidays plus Paid Time Off
- 401(k) plan and contributions
- Long-term and Short-term Disability
- Paid Parental Leave
- Employee Stock Purchase Plan
- Compensation range: $85,000 - $125,000
