Diagrid is hiring a Demand Generation Lead

Responsibilities

• Design and implement integrated demand generation campaigns across multiple channels—including paid media, content distribution, email workflows, webinars, and account-based marketing—to consistently produce high-quality leads and revenue pipeline.
• Manage performance marketing platforms such as LinkedIn Ads, Google Ads, retargeting networks, and content amplification channels, with ongoing optimization for return on investment and speed of pipeline development.
• Collaborate closely with sales teams to design and scale account-based marketing initiatives that target and convert high-value prospects.
• Advance organic traffic growth by delivering measurable improvements in SEO and Answer Engine Optimization, ensuring visibility in both traditional search engines and AI-driven answer platforms like ChatGPT, Perplexity, and Google AI Overviews.
• Develop and maintain detailed reporting dashboards that track key metrics including campaign performance, lead conversion rates, event effectiveness, SEO/AEO rankings, and marketing’s overall impact on revenue.
• Partner with product marketing to align messaging, refine positioning, co-develop content, and ensure campaign relevance for technical audiences including platform engineers, AI/ML practitioners, and enterprise infrastructure decision-makers.
• Operate as a hands-on, metrics-focused builder—constantly testing, measuring, and refining strategies to scale efficiently within a lean startup environment.
• Spearhead the integration of AI tools such as Claude, Grok, and ChatGPT across marketing functions to enhance top-funnel acquisition and improve conversion efficiency.

Compensation

Competitive salary and equity package

Work Arrangement

Flexible, hybrid or remote options available

Team

Collaborative, fast-paced startup environment with close alignment between marketing and sales

Reporting & Analytics

• Build, maintain, and present comprehensive dashboards tracking campaign performance, pipeline attribution, MQL-to-SQL conversion, event ROI, social engagement, SEO/AEO outcomes, and marketing’s contribution to revenue.
• Deliver regular, data-backed insights and strategic recommendations to marketing, sales, and executive leadership teams.

AI Strategies

• Proactively develop and lead AI-powered marketing initiatives using tools like Claude, Grok, and ChatGPT.
• Leverage generative AI to accelerate top-of-funnel growth, optimize conversion paths, and enhance content personalization across channels.

Available for qualified candidates