The Role
The Demand Generation Executive is an execution‑focused, supporting role that works closely with Demand Generation Managers to deliver campaigns across all Fastmarkets verticals and commodities.
This role is not responsible for strategy ownership. Instead, it plays a critical role in campaign build, activation, coordination and optimisation, ensuring high‑quality, consistent delivery across email, webinars, events, paid media and outbound initiatives.
You will work across multiple campaigns at any one time, supporting managers with hands‑on delivery and helping ensure campaigns move quickly from brief to execution
Principal Accountabilities
Key Responsibilities
Campaign Execution & Support
Support Demand Generation Managers with the end-to-end execution of campaigns, from build through to launch and follow up
Own a number of initiatives that contribute to our growth marketing strategy such as ABM campaigns, digital channel activation, outbound campaigns and customer marketing.
Set up and manage campaign assets including:
Email campaigns and nurture journeys
Webinars and virtual events (setup, rehearsals, live support)
Landing pages and forms (working with content and web teams)
Ensure campaigns are accurately configured in marketing systems and aligned to agreed briefs and timelines
Cross-functional Coordination
Act as a key operational link between Demand Generation Managers and specialist teams including:
Email Marketing
Events Marketing
Growth Marketing
Website and CRO
Marketing Operations
Coordinate inputs, dependencies and approvals to keep campaigns on track
Multi‑vertical Delivery
Support and execute demand generation activity across multiple commodities and industry verticals, adapting execution to different audiences and priorities
Maintain a strong understanding of campaign goals and ICPs across the portfolio, even when switching between verticals
Performance & Optimisation Support
Monitor campaign performance and flag issues or opportunities to Demand Generation Managers
Support post-campaign activities including lead follow-up processes, reporting and basic analysis
Help maintain consistent campaign standards, documentation and best practices across the team
Continuous Improvement
Contribute to improving campaign workflows, templates and execution playbooks
Work closely with the Sofia digital hub to support faster iteration and better collaboration across marketing disciplines
Skills & Experience
Essential
1–3 years’ experience in a marketing, demand generation, digital marketing or campaign execution role
Hands‑on experience supporting multi‑channel campaigns (email, webinars, events, digital)
Strong organisational skills with the ability to manage multiple tasks and deadlines simultaneously
Comfortable working in a supporting role across several stakeholders and priorities
Strong attention to detail and process discipline
Desirable
Experience working in B2B marketing or complex, multi‑product environments
Familiarity with marketing automation platforms, CRM systems and campaign reporting tools
Exposure to webinars, virtual events or lead nurture programmes
Experience working with global teams across different regions
What Success Looks Like
Campaigns are delivered on time, accurately and to a high standard
Demand Generation Managers are able to focus on strategy and optimisation because execution is reliable and consistent
Campaign handovers between teams are smooth and well coordinated
The Sofia hub is recognised as a centre of excellence for campaign delivery, operational best practice and digital leadership
Why Join Us
Be part of a growing digital marketing hub in Sofia at the centre of Fastmarkets’ go-to-market evolution
Gain exposure to a wide range of industries, commodities and campaign types
Build a strong foundation for future progression into demand generation, growth marketing or campaign management roles
Work closely with experienced demand generation leaders in a collaborative, international environment
Apply on company website Sofia, Bulgaria Hybrid Full-time