Manage daily operations of digital advertising campaigns on Google Ads, Meta, and LinkedIn, including campaign configuration, audience selection, budget management, and ad creative rotation
Regularly review and enhance campaign performance to improve customer acquisition cost, cost per lead, and return on ad spend; provide insights and suggestions to the marketing leadership
Deliver weekly and monthly reports on key funnel metrics such as impressions, clicks, cost per lead, marketing qualified leads, and lead-to-sales qualified lead conversion rates
Keep up with evolving digital advertising standards, platform developments, and industry benchmarks to maintain competitive and effective marketing initiatives
Take full responsibility for planning and executing smaller-scale events, including logistics, scheduling, and deliverables; assist with larger tier-1 and tier-2 events as needed
Organize promotional activities before events, including email outreach, social media content, and paid promotions; manage event calendars and documentation in Asana and Google Drive
Collaborate with sales and partnerships teams to establish follow-up procedures for event-generated leads and ensure proper tracking and attribution in the CRM system
Measure and analyze event return on investment, including leads collected, meetings scheduled, pipeline impact, and cost per lead by event

Fully remote work environment with no requirement to work from an office
Accrued paid time off based on tenure and performance
20 designated company-recognized holidays per year
Opportunity to work alongside skilled and supportive team members
Dynamic and upbeat workplace culture that values recognition and shared success
Meaningful mission and innovative software that drives engagement
Clear pathways for professional advancement within a rapidly expanding technology company

Remote (Worldwide)

Reports to: Amanda Korporaal | Director of Marketing

Applause is hiring a Demand Generation & Events Marketing Coordinator (Remote)