About the Role
Role details below.
Responsibilities
- Serve as the primary marketing lead for the SELECT / Data Platform business unit
- Translate revenue targets and expansion goals into a unified quarterly marketing strategy
- Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
- Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
- Ensure SELECT positioning is clearly differentiated in the data optimization market
- Lead and direct cross-functional execution across Growth and Digital, including paid search around Snowflake optimization
- Execute LinkedIn targeting for data engineering and FinOps leaders
- Implement retargeting strategies tied to data workload interest
- Enable SDR campaign follow-up strategy
- Lead Content initiatives including data platform optimization guides
- Develop data lake cost efficiency playbooks
- Produce case studies showing measurable cost reduction outcomes
- Create economic value narratives tied to cost savings
- Lead Creative development including campaign themes for data optimization
- Develop visual positioning aligned to enterprise data workloads
- Develop and manage strategic campaign briefs that align messaging, audience, and economic value
- Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem
- Execute Data Platform digital campaigns
- Host data platform optimization webinars
- Organize executive roundtables for data and FinOps leaders
- Develop campaign landing pages tied to measurable cost outcomes
- Build content programs around 'data platform optimization'
- Drive performance against marketing sourced pipeline
- Drive performance against customer expansion
- Drive performance against cost per qualified meeting
- Drive performance against pipeline velocity
- Develop quarterly thought leadership themes around data efficiency
- Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
- Align with Product and BU Sales to highlight roadmap and innovation
- Ensure conversion from registrant to opportunity is structured and measurable
- Partner with Content, Growth, Sales, and RevOps to create visibility into cost per lead and cost per meeting
- Track conversion to opportunity
- Measure pipeline contribution
- Measure influenced revenue
- Continuously refine
Work Arrangement
Remote (Country)
Team
Reports to: VP, Global Marketing
