About the Role
Role details below.
Responsibilities
- Update our email templates following recommendations from our recent email audit ensuring all emails are accurate, on-brand and follow email best practices.
- Update the multi-step logic behind all our automated email workflows following recommendations from our recent email audit.
- Update and maintain our messaging matrix to map out possible customer states to the correct recommended messaging and email templates.
- Map out the customer journey for each customer type and each product, across all channels as a whole and then, separately, across the website (all domains and subdomains including error pages, turnstile, ai., blog. etc) and the customer dashboard.
- Update and maintain our messaging matrix to match the map above.
- Help define and update the messaging framework for the self-serve persona.
Requirements
- Current enrollment in a Bachelor’s or Master’s degree program in Marketing or Business Administration.
- Available for a full-time 12-week internship, working from our Austin office 3-5 days a week.
- A can-do attitude to help you navigate obstacles and make progress despite challenges.
- Exceptional attention to detail.
- A strategic outlook. You are able to step back from individual marketing initiatives and see how they all interact, overlap and affect the customer experience at a higher level.
- Excellent communication skills. You can articulate complex processes clearly and document your work so others can build upon it.
- An ownership mentality. You are driven to take a project from an ambiguous problem statement to a working solution.
Nice to Have
- Experience with email marketing, in particular, and marketing strategies and tactics in general.
- Experience using Iterable or a similar email platform.
- A strong understanding of what Cloudflare does and how it helps our customers.
- Good knowledge of the internet and how websites/apps are being built, secured and improved in the backend.
Benefits
- Named to Entrepreneur Magazine’s Top Company Cultures list.
- Ranked among the World’s Most Innovative Companies by Fast Company.
- Opportunity to work on mission-critical projects like Project Galileo, Athenian Project, and 1.1.1.1.
- Access to powerful tools to defend journalism and civil society organizations against attacks at no cost through Project Galileo.
- Support for state and local governments through the Athenian Project with free high-level protection and reliability.
- Privacy-centric public DNS resolver 1.1.1.1 available for public use with no storage of client IP addresses.
- Equal employment opportunity with strong commitment to diversity and inclusiveness.
- Reasonable accommodations provided to qualified individuals with disabilities.
