Zack D. Films is hiring a Customer Marketing Manager

Zack D. Films is looking for a Customer Marketing Manager to strengthen the foundation and drive scalable, revenue-impacting outcomes for Inspiren. This role blends strategy and hands-on execution to deepen customer relationships and amplify the brand through customer success.

What You'll Do

• Evolve Inspiren's existing Customer Marketing Program into a more structured, scalable model aligned with 2026 growth goals.
• Refine program objectives, success metrics, and tiered engagement models to balance scalability with elevated support for priority accounts.
• Identify gaps in current customer marketing workflows, deliverables, and enablement and implement improvements in partnership with cross-functional teams.
• Help operationalize a customer-led growth motion that supports pipeline, retention, expansion, and brand credibility.
• Lead marketing onboarding for new customers, including onboarding and enabling customer marketing teams.
• Support adoption, trust, and ROI through customer-facing enablement like resident and family education materials, staff-facing consent enablement packages, and product overview materials.
• Develop tailored customer marketing plans that may include social amplification, case studies, PR support, education campaigns, and adoption-focused initiatives.
• Build strong relationships with community-level and operator-level marketing stakeholders.
• Continuously assess effectiveness of enablement programs and recommend scalable improvements.
• Serve as a trusted advisor to customers on positioning, messaging, and go-to-market execution using Inspiren.
• Identify and manage customer advocacy opportunities, including case studies, thought leadership participation, and customer success social campaigns.
• Establish clear guidance on timing, cadence, and criteria for advocacy asks post-implementation.
• Partner with Content and Product Marketing to translate customer outcomes into differentiated market messaging.
• Act as the primary marketing liaison post-signature across Clinical Success, Product, Growth, Sales, Clinical, and Training teams.
• Support upsell and expansion motions by partnering with Clinical Success and Sales on tailored decks, customer-specific marketing collateral, and proof points.
• Work closely with Product Marketing on the creation and distribution of product release communications.

What We're Looking For

• 6-8 years of experience in B2B marketing.
• Proven experience owning or scaling customer marketing programs in a growth-stage company.
• Strong background in client and stakeholder relationship management.
• Experience onboarding and working directly with customer marketing teams.
• Ability to balance strategic thinking with hands-on execution.
• Exceptional organizational and communication skills; comfortable managing multiple customer accounts and priorities.
• Experience collaborating closely with Clinical Success, Sales, and Product teams to drive retention and expansion.
• Comfortable operating in fast-moving, ambiguous environments.
• Proficiency with marketing project management tools and CRMs (e.g., HubSpot, Salesforce, Monday).

Nice to Have

• Experience ideally in SaaS, healthcare, or senior living.

Team & Environment

You will work cross-functionally with Clinical Success, Product Marketing, Content, Demand Gen, Training, Clinical, and Sales.

Benefits & Compensation

• Compensation: $130,000 - $155,000 + equity.
• Equity.
• Medical, dental, and vision benefits.

Work Mode

This role is open to candidates based in the US.

Inspiren does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.