COBS Bread is hiring a Customer Insights Analyst to create and execute data-driven strategies across the entire customer journey. This hybrid role is central to providing valuable consumer insights that inform decision-making for the Loyalty Team and the broader organization.
What You'll Do
- Execute loyalty strategy including offer creation, retention strategies, and efforts to increase member value.
- Act as the reporting and insight expert for the loyalty and digital marketing team by creating dashboards from disparate data sources and interpreting past results to shape future strategy.
- Leverage SQL, Power BI, Klaviyo, and Talon.One to derive insights and strategies to increase member value.
- Analyze customer behavior, transaction data, and loyalty program performance to uncover growth opportunities.
- Derive consumer insights to segment and personalize loyalty offers.
- Continuously develop and scale the Customer Lifecycle Journey, presenting recommendations.
- Manage and develop the loyalty offer calendar, including retention and campaign promotions.
- Ensure loyalty initiatives are integrated into broader marketing efforts.
- Collaborate cross functionally with IT, data infrastructure teams, marketing and operations to flawlessly execute loyalty strategy.
- Generate actionable consumer insights through data analytics, surveys, and market research.
- Continuously monitor industry trends and competitive insights to identify new opportunities and potential threats.
- Maintain and manage internal communication channels, ensuring they remain updated with reports and dashboards to support cross functional teams.
What We're Looking For
- Bachelor's degree in Marketing, Business, Computer Science, Engineering, Statistics, or related fields.
- Minimum 2-5 years experience in roles involving development and execution of data-driven strategies for Loyalty, CRM, CDP, and Digital Marketing.
- Strong SQL, Power BI, and Excel skills required.
- Effective communication skills.
- High degree of technological literacy with skills creating data visualizations and interpreting sales performance data.
- Strong project management skills in overseeing multiple projects and meeting tight deadlines.
- Excellent verbal and written communication skills.
Nice to Have
- Experience creating and managing loyalty, CRM, and digital marketing strategies an asset.
- Knowledge of Retail and/or Franchising is an asset.
Technical Stack
- SQL
- Power BI
- Excel
- Klaviyo
- Talon.One
Team & Environment
Reports to the Loyalty Program Manager.
Benefits & Compensation
- A flexible work arrangement.
- Competitive salary, company bonus, and vacation plan.
- A great Extended Health & Dental Benefit, Group RRSP Matching, and Flexible Spending Account.
- Paid sick, mental health, and personal leave days.
- Paid day for community service or volunteer opportunity.
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged.
- Work within a dynamic, driven, high-achieving, close-knit and fun-loving team.
- High level of autonomy and responsibility.
- Complimentary self-serve kitchen of fresh produce, deli meats and COBS Bread and treats.
- Fresh COBS Bread product delivered daily to the Vancouver Support Office.
Work Mode
This role operates on a hybrid schedule and is located in Vancouver, BC.
We are an equal opportunity employer and value diversity at our company.
