Medier is hiring a CRM PlayID Manager

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results. Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in. We’re looking for a proactive and detail-oriented CRM Manager to support the planning, execution, and maintenance of multi-channel CRM activities across global B2B and B2C brands. This role is ideal for someone with foundational CRM experience and a strong desire to grow their technical, analytical, and operational skills within a fast-paced, data-driven environment. You will assist in journey execution, segmentation, bonus implementation, data validation, and cross-team collaboration—playing a key role in ensuring campaign accuracy, platform integrity, and optimal performance. Key Responsibilities: - Support the execution of automated journeys, lifecycle flows, and ad-hoc campaigns (email, SMS, push) - Kafka Data Monitoring: Use of Coralogix for tracking event flows and troubleshooting data issues - Assist in building and updating customer segments - Collaborate with the CRM, Product, and Data teams to ensure proper tracking and data flow across platforms - Participate in CRM platform operations, including QA, testing, and error monitoring - Support bonus and promotion setup using pre-defined logic (deposit amount, expiry, wagering, etc.) - Perform regular campaign checks to ensure deliverability, personalization, and targeting accuracy - Maintain and organize snippet and template libraries - Help troubleshoot journey or bonus execution issues with guidance from senior team members - Contribute to reporting and performance insights (e.g., engagement metrics, campaign performance) Requirements: - 1–5 years of experience in CRM, retention, marketing operations, or a similar role - Familiarity with CRM platforms (Symplify, Optimove, CustomerIO etc.) is a strong plus - Basic understanding of customer lifecycle stages and segmentation principles - Comfortable working with data and learning tools like Power BI, Postman, Coralogix or similar - Strong attention to detail and structured approach to execution - Proactive mindset with a willingness to learn technical processes and automation tools - Excellent communication and time management skills - Experience in iGaming, eCommerce, or B2B environments