Join Custom Ink as a CRM Marketing Coordinator and help build a more connected world. You’ll be part of the CRM Marketing team to deliver engaging, personalized experiences that ignite a sense of belonging and connection for our customers. Your work will support the mission to help people express what brings them together, one custom product at a time.
What You'll Do
- Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand.
- Set up campaigns, manage assets, and schedule sends using our CRM platform.
- Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging.
- Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends.
- Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights.
- Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy.
What We're Looking For
- 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
- Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce.
- Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
- A basic understanding of customer segmentation, personalization, and testing methodologies.
- Demonstrated ability to pull reports and analyze data to surface key insights.
- Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset.
Nice to Have
- A bachelor’s degree in Marketing, Digital Marketing, or a related field is preferred.
Technical Stack
- Klaviyo
- Hubspot
- Salesforce
Team & Environment
You will join the CRM Marketing team, reporting to the CRM Marketing Manager, within a company of 750+ team members (“Inkers”).
Benefits & Compensation
- Compensation range: $57,000-$65,000
- Generous Paid Time Off: Flexible paid time off policies and major paid holidays.
- Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan.
- Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services.
- Family-Friendly Benefits: Up to 12 weeks of fully paid parental leave for birthing parents and 6 weeks for non-birthing parents, plus adoption assistance and family-building benefits.
- Financial Wellness: 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources.
- Professional Development: Access to training programs, certifications, and tuition assistance.
Work Mode
This is a remote position open to candidates in: AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.
Custom Ink, LLC is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect.
