Responsibilities
- You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.
- You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.
- You keep an eye on the holistic customer journey across all marketing channels.
- You plan email, push and print activities, as well as campaigns and promotions.
- You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, and average basket values across different customer segments, as well as channel KPIs.
- You define and optimize cross-departmental processes.
Requirements
- several years of CRM experience in a fast-paced e-commerce environment
- initial leadership experience
- customer centricity
- analytical work
- conceptual, structured, and solution-oriented way of working
- experience working with ESP tools and a CDP
- familiarity with print marketing activities
- fluency in both English and Dutch
Nice to Have
- fluency in German and French
Benefits
- 500,0 € to set up your office space from home.
- fully reimbursed travel to office for anchor days, including any travelling costs or hotel expenses.
- membership (M) package at Urban Sports Club
- various in- and external trainings
- 30 days paid vacation per annum and the option to take unpaid vacation of up to 10 days to those who have been employed with us for more than one year.
Additional Information
- language requirements: fluency in both English and Dutch; fluency in German and French is considered a plus.
