Responsibilities
- Develop responsive HTML emails from the ground up using table-based structures and inline CSS
- Convert design prototypes from Figma or Sketch into functional, production-grade email templates
- Guarantee consistent appearance across more than 20 email clients including Gmail on iOS and Android, Outlook versions from 2013 to 2021, Apple Mail, Samsung Mail, and Yahoo
- Create and manage a library of reusable, modular email templates
- Conduct comprehensive testing of emails using Litmus or Email on Acid prior to each deployment
- Optimize image assets, support retina and high-DPI displays, and implement fallbacks for CSS features not widely supported
- Develop and maintain media queries to ensure mobile responsiveness
- Address rendering quirks such as dark mode compatibility, web font fallbacks, and Outlook-specific conditional comments
- Integrate dynamic content blocks using templating languages like Liquid, AMPscript, or Handlebars as specified by the CRM team
- Produce clean, well-commented, and thoroughly documented code