Welltech is hiring a CRM Content Lead for a 12-month fixed-term contract to cover maternity leave. You will join the Engagement and Retention team, leading channel strategy and creative content development across our three wellness apps—WalkFit, Yoga-Go, and Muscle Booster. Your mission is to ensure all CRM messages are purposeful, on-brand, and helpful, aligning commercial goals, product initiatives, brand messaging, and seasonal campaigns.
What You'll Do
- Develop a clear content strategy across CRM channels including email, push, in-app, SMS, and web, aligning closely with brand and product.
- Take ownership of content performance across key funnel moments and continually optimize based on user data and feedback.
- Manage and update the CRM seasonal content calendar, identifying relevant cultural and industry moments.
- Ideate and produce new high-quality content, briefing freelancers or writing yourself as needed.
- Apply narrative structure and tone of voice strategically, adapting messaging to different user segments and localizing across the customer journey.
- Uphold brand voice and content quality across all CRM outputs, championing consistency.
- Partner with CRM Managers to test and refine content flows, capturing what works and what should be scaled.
- Develop testing frameworks for new messaging ideas and content formats.
- Collaborate with CRM and data teams to measure performance, draw insights, and iterate on messaging, segmentation, and creative.
- Work closely with Brand, Product, Paid, Organic, and Customer Care teams to ensure cohesive messaging across user touchpoints.
- Use CRM insights to support wider marketing initiatives like driving traffic to blog content or optimizing onboarding funnels.
- Align with the Head of Product Content on new content features, homepage updates, and user experience.
- Support the Customer Care team in applying brand tone of voice and escalate content requests.
- Partner with Senior CRM Managers to gather insights from Customer Care to design campaigns targeting specific segments to increase retention.
What We're Looking For
- 5–8 years of experience working closely with CRM teams to deliver channel strategy including creative and content development.
- Experience ideally in a wellness, fitness, or consumer tech brand.
- A strong portfolio showing ability to increase engagement and conversion rates through content and creative.
- Deep understanding of user journeys, behavioural triggers, and CRM ecosystems.
- Empathetic and user-first storytelling approach with a sharp editorial eye and collaborative mindset.
- Skilled at managing freelancers, presenting ideas, and influencing cross-functional teams.
- Comfortable working in a fast-paced, remote environment where priorities shift.
- Bachelor's degree in Marketing, Communications, Journalism, Design, or a related field.
Team & Environment
This role sits within the Engagement and Retention team.
Work Mode
This is a fully remote position.
Welltech champions personal and professional growth, empowers every team member to inspire and make an impact, and is results-driven, focused on meaningful outcomes. We are ‘Well-Makers’, creating a healthier, happier world.
