Liquid Death is hiring a CRM and Web Operations Manager

Liquid Death is hiring a CRM and Web Operations Manager to own the day-to-day execution of CRM and website operations. This key role serves as the operational hub between creative, marketing, analytics, and technology teams at a brand whose goal is to be the funniest beverage brand on earth and make health and sustainability more fun.

What You'll Do

• Build, curate, and manage the weekly sprint process with an agile mindset.
• Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule.
• Translate requests from across the organization into clear, detailed, and measurable Asana tickets.
• Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes.
• Coordinate work across creative, marketing, campaign, DevOps, and product teams.
• Manage the end-to-end CRM campaign production process from asset requests through implementation.
• Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams.
• Track and follow up on creative assets to ensure campaigns remain on schedule.
• Provide regular status updates and timeline visibility to stakeholders.
• Own CRM performance analytics and report on key campaign outcomes.
• Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion.
• Design and execute A/B testing strategies for subject lines, send times, and content.
• Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization.
• Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization.
• Coordinate with DevOps to ensure backend updates support performance, stability, and compliance.
• Provide clear implementation instructions via Asana tickets.
• Perform QA and quality control on launches and updates to ensure they deploy correctly.

What We're Looking For

• 5+ years of progressive Marketing Coordinator experience in fast-paced digital marketing or CRM/Lifecycle marketing roles, technical project management, or a combination.
• Proven ability to manage complex marketing workflows and production calendars, ensuring campaigns launch on time and meet cross-team deadlines.
• Functional understanding of Shopify Liquid, CSS, and HTML.
• Knowledge of CRMs is a firm requirement.
• Experience managing CRM campaigns (email and SMS) from planning and asset coordination through deployment and performance analysis.
• Highly organized, proactive, and self-directed, with a strong attention to detail and ability to manage multiple priorities simultaneously.
• GREAT communication and relationship management skills - written, verbal, and personal.
• Curious, forward-thinking self-starter.
• Ability to work with cross functional teams across organizations to achieve results.
• Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical.
• Willingness to work pacific time zone hours.
• Willingness to travel up to 10% as needed.

Nice to Have

• Bachelor degree in Digital Marketing, Communications, or another related business field.
• Klaviyo CRM knowledge.
• First-hand knowledge of Asana (user and builder) strongly preferred to manage workflows, build tickets, and coordinate cross-functional workstreams.
• Proficiency with Google Suite (Google Sheets, Docs, Slides).

Technical Stack

• Shopify Liquid, CSS, HTML
• Klaviyo
• Asana
• Google Suite

Team & Environment

This is a key individual contributor role that sits at the center of creative, marketing, analytics, and technology, reporting to the Director of Marketing Technology.

Benefits & Compensation

• Salary: $105,000 - $115,000
• Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA).
• FSA and Dependent Care FSA.
• Guardian dental and vision coverage.
• UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage.
• 100% match of Empower Retirement contributions up to 4% after three months.
• Student Loan Retirement Match.
• Wellness perks including Headspace, ClassPass memberships, and a robust EAP.
• SNOO Bassinets.
• Nationwide pet insurance.
• 17 paid holidays, Flex PTO, and travel assistance.

Work Mode

This role is remote USA anywhere, with a preference for candidates who can work pacific time zone hours.

Liquid Death is an equal opportunity employer.