Maneuver Marketing is looking for a Creative Strategist to drive the digital presence of our direct-to-consumer supplements brand. You will be at the forefront of developing high-converting, performance-driven assets by leveraging creative insights and user-centric design across all platforms and channels.
What You'll Do
- Conduct in-depth visual research into market trends, competitor strategies, and customer insights using diverse resources.
- Distil research findings to inform innovative, high-performing creative strategies that resonate with our target demographic.
- Implement top-performing direct response creative elements, including formats, hooks, and angles.
- Develop and test new concepts by segmenting production schedules, optimizing successful elements, and continuously introducing fresh ideas.
- Collaborate across teams to refine and scale high-performing concepts.
- Design creatives tailored to each stage of the customer journey, from awareness to conversion and beyond.
- Craft concepts such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent.
- Develop ads with a strong emphasis on emotional engagement to create viral, shareable content.
- Identify emerging trends and integrate them into both static and video content to drive brand visibility.
- Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates.
- Conduct A/B testing on key design elements like CTAs and proof points, applying rapid-testing insights to improve performance.
What We're Looking For
- 5+ years in creative DTC advertising and A/B testing, with an emphasis on design over data.
- A strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
- Expertise in creative research, visual storytelling, and a strategic approach to design integrated with marketing goals.
- Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
- A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
- Active engagement in industry trends, with a proactive approach to staying updated on DTC and creative testing discussions.
Work Mode
This role operates on a global remote basis.
