Maneuver Marketing is looking for a Creative Strategist to drive the digital presence of our direct-to-consumer supplements brand. You will be at the forefront of developing high-converting, performance-driven assets by leveraging creative insights and user-centric design across all platforms and channels.

What You'll Do

Conduct in-depth visual research into market trends, competitor strategies, and customer insights using diverse resources.
Distil research findings to inform innovative, high-performing creative strategies that resonate with our target demographic.
Implement top-performing direct response creative elements, including formats, hooks, and angles.
Develop and test new concepts by segmenting production schedules, optimizing successful elements, and continuously introducing fresh ideas.
Collaborate across teams to refine and scale high-performing concepts.
Design creatives tailored to each stage of the customer journey, from awareness to conversion and beyond.
Craft concepts such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent.
Develop ads with a strong emphasis on emotional engagement to create viral, shareable content.
Identify emerging trends and integrate them into both static and video content to drive brand visibility.
Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates.
Conduct A/B testing on key design elements like CTAs and proof points, applying rapid-testing insights to improve performance.

What We're Looking For

5+ years in creative DTC advertising and A/B testing, with an emphasis on design over data.
A strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
Expertise in creative research, visual storytelling, and a strategic approach to design integrated with marketing goals.
Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
Active engagement in industry trends, with a proactive approach to staying updated on DTC and creative testing discussions.