Right Hook Digital is hiring our first Creative Strategist to craft creative that drives profitable results and influence how some of Australia’s most exciting eCom brands show up in feed. This role sits at the intersection of audience insight, content quality, and commercial outcomes.
What You'll Do
- Work directly with our Head of Creative Strategy across brand strategy, ad concepts, campaign narratives, and creative briefs.
- Collaborate directly with clients, helping identify the right assets to produce and guiding content execution aligned with platform best practices.
- Build creative strategies rooted in persona insights, campaign objectives, and brand positioning.
- Ideate for various ad campaigns and turn concepts into actionable briefs for visual creators.
- Review creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver performance-focused feedback.
- Work cross-functionally with media buyers, growth strategists, and creative teams to drive iteration.
- Learn and apply frameworks and playbooks that underpin our work.
- Collaborate directly with clients through monthly strategy calls.
- Develop content menus to guide production, and support with scripts, shoot guidance, and narrative building.
What We're Looking For
- Minimum 1 year in a digital/social creative or content strategy role (agency or in-house).
- Deep interest in content, ads, and internet culture; you know what’s trending and why.
- Confident communication skills (written and verbal) across internal teams and with clients.
- Strategic thinking—connecting brand, audience, platform, and execution with ease.
- Strong gut feel for what works creatively and the eye to spot when something doesn’t.
- Experience with Meta Ads, TikTok Ads, UGC, or ecommerce brands.
Nice to Have
- Some familiarity with direct-response creative and funnel strategy.
Team & Environment
You’ll report directly to the Head of Creative Strategy.
Benefits & Compensation
- Above market salary
- Remote-first culture
- High-impact mentorship
- Compensation: USD $65,000 - $75,000
Work Mode
This is a remote role open globally, with a preference for candidates in USA / CA time zones.
Right Hook Digital is an equal opportunity employer.
