Arash Law is hiring a Creative Strategist to serve as the intelligence engine behind our D2C advertising creative pipeline. This role owns the synthesis of market trends, customer insights, and ad performance data to generate high-impact angles, hooks, and creative briefs that fuel scalable, converting creatives.

What You'll Do

Conduct platform-by-platform market and competitive research across Meta, TikTok, Amazon, Google, and emerging channels.
Identify winning hooks, messaging patterns, formats, visuals, and audience approaches from top D2C advertisers.
Analyze customer data including reviews, surveys, interviews, and post-purchase feedback to surface actionable insights.
Translate customer and market insights into creative angles, hooks, offers, and structured briefs.
Own and manage the upstream creative pipeline using Kanban or equivalent tools, ensuring steady creative throughput.
Partner closely with the Head of PPC to review performance data and categorize creatives (scale, iterate, kill).
Use performance signals (CTR, CVR, CPA, ROAS) to refine creative direction and prioritize testing.
Share insights and reporting with VP Demand, creative, product, growth, and leadership teams.
Build and maintain scalable research systems, insight databases, and feedback frameworks.
Ensure all creative direction aligns with brand standards, scientific rigor, and FTC/FDA compliance requirements.

What We're Looking For

4–7+ years of experience in D2C advertising strategy, ideally within supplements, health/wellness, or highly competitive DTC categories.
Proven experience influencing creative pipelines and improving paid media performance.
Deep understanding of platform-specific ad trends across Meta, TikTok, Amazon, and related ecosystems.
Strong research capabilities, including review mining, customer interviews, and demographic/psychographic analysis.
Analytical mindset with the ability to translate performance data into clear creative direction.
Experience managing creative workflows using tools such as Notion, Trello, or Asana.
Strong cross-functional communication skills and comfort working with media buyers, creatives, product, and leadership.
High bias for action and comfort operating in fast-paced, iterative environments.

Nice to Have

Prior exposure to supplements DTC customer archetypes and regulatory nuances.
Strong copy instincts for hooks, angles, and offers.

Technical Stack

Notion
Trello
Asana

Team & Environment

You will report to the VP Demand. The culture is built on scientific integrity, customer truth, and disciplined experimentation, with a strong bias toward data, speed, and systems.