The Creative Director will lead the transformation of David Laroche's personal brand into a global, iconic company brand for Paradox, an EdTech company building an Operating System for Greatness. This role requires full ownership of content strategy, creation, and team leadership to produce high-impact, cinematic learning experiences that drive growth and behavioral change at scale.
What You'll Do
- Architect a dual-brand strategy that synergistically scales David Laroche’s personal brand and Paradox’s company brand without cannibalization.
- Propose radical new content formats (e.g., documentaries, reality shows, conceptual shorts) that disrupt the self-help industry.
- Define distinct editorial lines for each platform: Depth & Search for YouTube, Aesthetic & Vibe for Instagram, and Authority & Authenticity for LinkedIn.
- Take full ownership of concepting through delivery: write hooks, storyboard narratives, and ensure final cuts match creative vision.
- Deliver on all pitched concepts by sourcing, hiring, and onboarding necessary talent (e.g., motion designers, drone operators, niche experts).
- Treat David Laroche as the 'Actor' on set: manage scripts, sets, and direction so he can perform without mental load.
- Lead the internal content team (Factory Manager, Video Editors, Graphic Designers) by setting tempo, culture, and standards of excellence.
- Provide high-level artistic direction and serve as final quality gatekeeper; no content publishes unless it meets the 'Paradox Standard' of aesthetics and storytelling.
- Push the team to continuously upskill in areas like sharper cuts, better sound design, and stronger visual storytelling.
- Collaborate with the Head of Growth to create content assets specifically designed to convert in advertising campaigns.
- Analyze retention graphs, CTR, and CPL to iterate quickly, kill underperforming content, and scale what works.
What We're Looking For
- Proven experience growing a media brand, YouTube channel, or personal brand to significant scale (100k+ followers or millions of views).
- Understanding of virality and retention mechanics.
- Experience managing a creative team (editors, designers) and providing feedback that elevates work from 'good' to 'masterpiece'.
- Elite scripting skills with demonstrable examples of high-performing scripts.
- Ability to structure compelling narratives, write scroll-stopping hooks, and maintain audience engagement for 20+ minutes.
- Experience in performance-driven environments where content directly impacts business results (ads, launches, conversion).
- Native or bilingual proficiency in French.
- Fluent English with ability to discuss specific details with English-speaking colleagues.
- Written communication primarily in English.
Team & Environment
Creative team including Factory Manager, Video Editors, Graphic Designers; collaborates with Head of Growth and VP Marketing. Interacts closely with VP Marketing (Quentin) and HR (Timy). Culture is intolerant to mediocrity, with high taste standards for design and storytelling, obsession with human psychology and behavior, doer mentality, no ego, autonomy balanced with accountability, fast-moving pace, results-driven with data-informed iteration, transparency, and purpose-driven impact.
Benefits & Compensation
- Flexible working hours
- Remote work from anywhere (remote-first culture)
- Option to work from offices in Dubai, Paris, or Lisbon
- Mac laptop provided for work
- 350€ per year from the company for personal wellness (gym, dance class, etc.)
- 150€ per year for books or education
- 6 free 1:1 coaching sessions with a Paradox Coach (personal or professional development)
- Opportunity to contribute to the Paradox Foundation (non-profit empowering teenagers)
- Work alongside filmmakers, psychologists, engineers, and creatives obsessed with impact
- Be part of building a product used by millions to transform their lives
- Surrounded by high-performing 'A-players'
- Meaningful impact: witness real-life transformations through client success stories
- Waking up feeling like you are making a difference
Work Mode
Fully flexible hours and location; remote-first with optional office presence. Locations include Dubai, Lisbon, Paris, and remote from anywhere.
