Markem-Imaje, a Dover Corporation company, is hiring a Corporate Marketing & Communications Sr Manager for OPW. This role leads the company’s global internal and external marketing communications initiatives to support the execution of OPW’s strategic plan. You will be responsible for developing and executing strategies that communicate OPW’s vision, manage its brand, and drive measurable pipeline growth.
What You'll Do
- Develop and execute the global OPW internal communications strategy, ensuring alignment with the company’s strategic priorities, culture, and business objectives.
- Craft executive-level communications that effectively convey OPW’s vision, mission, performance priorities, and transformation initiatives.
- Build strong relationships with leaders across OPW businesses to develop messaging that reflects operational priorities.
- Design communication approaches tailored to the style and preferences of OPW’s executive leadership team.
- Partner with HR and HR Business Partners to implement coordinated communication plans supporting employee engagement and major company projects.
- Collaborate with Dover Corporate Communications to localize and distribute key enterprise communications across OPW.
- Own the development and execution of OPW’s corporate brand strategy, value proposition, and external messaging across all corporate channels.
- Ensure consistency of OPW brand positioning across websites, social media, corporate presentations, and marketing materials.
- Drive adherence to OPW brand standards across global businesses.
- Identify and mitigate trademark risks and inconsistencies to protect OPW brand integrity.
- Partner with Dover Digital and OPW business unit commercial leaders to drive measurable pipeline contribution and accelerate closed/won revenue.
- Evaluate and enhance multi-channel demand generation strategies leveraging digital marketing, ABM, content marketing, and event campaigns.
- Facilitate a commercial marketing community of practice to strengthen lead qualification processes and improve marketing-sourced pipeline performance.
- Collaborate with Sales and Product Marketing teams to develop integrated growth marketing programs supporting new customer acquisition and account expansion.
- Lead the development and governance of OPW’s digital marketing ecosystem including website, social media, and digital content platforms.
- Oversee editorial calendars and the development of high-quality marketing content including blogs, white papers, videos, and social media campaigns.
- Ensure content strategies effectively support OPW’s three core market segments and global growth priorities.
- Partner with marketing agencies to manage campaign execution, marketing analytics, and budget performance.
- Measure and optimize marketing performance through data-driven experimentation, attribution modeling, and ROI analysis.
- Monitor campaign performance and continuously improve marketing effectiveness and conversion rates across the funnel.
- Support governance and alignment of marketing investments to ensure efficient deployment of marketing resources and budget.
- Ensure alignment with Dover digital marketing standards and corporate marketing best practices.
What We're Looking For
- Proven experience developing and executing global internal communications strategies aligned with business objectives.
- Demonstrated ability to craft executive-level communications and build strong relationships with senior leaders.
- Expertise in corporate brand strategy, value proposition development, and external messaging.
- Strong capability in managing brand consistency across digital and traditional channels.
- Experience in digital marketing ecosystem development, including website, social media, and content platforms.
- Skill in creating and overseeing high-quality marketing content and editorial calendars.
- Proficiency in multi-channel demand generation strategies, including ABM and content marketing.
- Experience partnering with sales and product marketing to develop integrated growth programs.
- Ability to measure and optimize marketing performance using data-driven analysis and ROI frameworks.
- Strong collaboration skills to work with HR, corporate communications, and external agencies.
Nice to Have
- Experience leading global corporate communications and marketing programs, including internal communications, brand management, digital marketing, and measurable demand generation in a fast-paced industrial environment.
Team & Environment
This role reports to the VP, Commercial Excellence & Business Development, with a dotted-line relationship to the VP, Human Resources, both members of the OPW senior leadership team.
Work Mode
This is a hybrid position based in one of the following locations: Downers Grove, IL, Hamilton, OH, or Elon, NC.
Markem-Imaje is an equal opportunity employer.
