Remote (Global) Full-time

Winona is hiring a Copywriter

About the Role

About Winona: Winona stands as a premier telehealth enterprise specializing in hormone replacement therapy for women experiencing menopause. Our innovative technological infrastructure encompasses an electronic health record system, patient management platform, client portal, website, and marketing technologies. With two specialized compounding pharmacies and an in-house medical team, we deliver exceptional care through a fully integrated operational model. About the role: You'll be generating persuasive content across multiple communication channels, including email initiatives, video narratives, promotional materials, and additional platforms. Your capacity to merge conversion-driven writing with our distinctive brand voice will be crucial in engaging our target audience and supporting their healthcare journey. Responsibilities: - Construct compelling email sequences designed to nurture potential clients and drive conversions - Design high-performance lead generation resources (digital publications, instructional guides, systematic checklists) - Produce persuasive and conversion-focused content for diverse communication channels - Coordinate with editorial professionals to maintain brand uniformity and informational precision - Efficiently manage project timelines, demonstrating organizational excellence and consistent punctuality - Execute comprehensive research and maintain awareness of contemporary health and wellness developments - Continuously enhance copywriting expertise and understanding of psychological conversion mechanisms - Independently manage projects, exhibiting proactive problem-solving and research capabilities Requirements: - Demonstrated copywriting expertise with minimum 3+ years experience in campaign development - Robust portfolio highlighting technical writing proficiency and emotional connection skills - Superior English language mastery in verbal and written communication - Meticulous attention to linguistic details, grammar, punctuation, and innovative problem-solving approaches - Comprehensive understanding of digital marketing strategies and content-design relationship dynamics - Exceptional multitasking capabilities with clear, creative project presentation skills What's in it for you: As a full-time team member, you'll experience: - Adaptable working hours - Location-independent work environment - Relaxed and engaging workplace culture - Interactive team engagement activities and virtual social gatherings - Participation in a diverse, international professional community 🌍 This organization maintains collaborative recruitment practices with strict commitment to applicant privacy and transparent hiring processes. Equal Employment Opportunity: Winona commits to providing equitable employment opportunities, embracing diversity across all professional dimensions without discrimination. Our inclusive approach encompasses recruitment, professional development, and workplace interactions, ensuring fair treatment regardless of personal characteristics or background.

Required Skills
CopywritingDigital MarketingEmail Campaign StrategyContent CreationBrand Voice DevelopmentResearch SkillsConversion OptimizationTechnical WritingProject ManagementCommunication Skills
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About company
Winona

Winona is one of the leading telemedicine companies providing HRT for women in menopause. They have built all technology in-house including an EHR, patient care admin system, patient portal, website, and marketing technology. Winona has two compounding pharmacies and a team of in-house physicians providing world-class care via a fully vertically integrated business model.

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Posted 4 months ago