Indigo Books & Music is hiring a Coordinator, Performance marketing – 12-month contract

The Coordinator, Performance Marketing supports the day-to-day activities of Indigo’s paid media programs across digital platforms (Meta, Reddit, TikTok, Google, etc). The coordinator is responsible for assisting with preparing trafficking sheets, product sets, creative briefs; as well as supporting campaign setups, organizing creative assets and copy requests. This role is a data-driven digital marketer with diverse eCommerce experience and an eagerness to test new ideas to grow acquisition targets. KEY PERFORMANCE METRICS - Primary scorecard metrics: ROAS, Cost Per Purchase - 98%+ setup accuracy - 95%+ on-time launches - Zero missed tracking links, KEY ACCOUNTABILITIES Functional - Prepare trafficking sheets, tracking codes and build product sets - Organize assets, briefs and reports - Assist with creative briefing and copy requests - Assist with campaign setup and weekly optimizations - Assist with setting up A/B Tests - Assist with other digital marketing projects and initiatives as needed - Assist with reporting and insights analysis, including test reporting and attribution - Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes - Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them Cultural - Model Indigo’s beliefs and convey a positive image in everything you do - Celebrate diversity of thought and have an open mindset - Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes - Embrace, champion and influence change through your team and/or the organization SCOPE Reports to: Sr. Manager, Performance Marketing Manager once Removed (MOR): VP, Marketing Strategy & OMNI Channel Communication KEY RELATIONSHIPS Internal: - Marketing - Site - Digital Studio - Events - Retail Team