Jasper is seeking a Content Strategy Lead to act as the primary strategic advisor for content marketing engagements. In this role, you will design and execute comprehensive content strategies that drive measurable business outcomes across all marketing channels, working at the intersection of content marketing, audience development, and conversion optimization.
What You'll Do
- Act as the primary strategic advisor for content marketing engagements across multiple customers.
- Conduct comprehensive audits of marketing goals, target audiences, and competitive landscapes.
- Design content strategies that align with business objectives, sales funnels, and customer journey stages.
- Deliver strategic recommendations to marketing leaders and executive stakeholders.
- Develop comprehensive content strategies including audience segmentation, messaging frameworks, and channel optimization.
- Create content roadmaps that span organic search, social media, email marketing, and other key channels.
- Design topic clusters, content pillars, and editorial calendars aligned with marketing goals.
- Deploy Jasper's AI-powered content workflows in partnership with AI Architects.
- Establish KPIs and measurement frameworks tied to business outcomes (leads, conversions, revenue).
- Monitor content performance across channels including organic traffic, engagement, lead generation, and conversion metrics.
- Analyze audience behavior, content consumption patterns, and conversion paths.
- Iterate strategies based on data insights, A/B testing, and performance feedback loops.
- Collaborate with clients' distribution and growth teams to maximize content reach and impact.
- Optimize content for lead generation through strategic CTA placement and user journey mapping.
- Expand content programs through emerging channels, content formats, and audience development strategies.
- Guide clients on content repurposing, cross-channel distribution, and community building.
- Act as a mentor and strategic advisor within the Outcomes practice.
- Contribute to best practices, playbooks, and client delivery frameworks.
- Stay current on content marketing trends, audience behavior shifts, and emerging platform opportunities.
What We're Looking For
- 4+ years of experience in content marketing, growth marketing, or marketing strategy, with proven success managing multiple client programs.
- Strong background in content strategy, audience development, and performance marketing.
- Demonstrated ability to deliver measurable improvements in lead generation, audience growth, and marketing ROI.
- Experience working in a consultative services model, either in agency, SaaS, or marketing services environments.
- Proficient in marketing analytics tools (Google Analytics, HubSpot, Salesforce) and content performance platforms.
- Comfortable with AI tools, automation workflows, and emerging content technologies.
- Excellent client-facing communication, presentation, and strategic storytelling skills.
- Strong project management and cross-functional collaboration capabilities.
- Ability to thrive in a fast-paced, high-growth environment.
Nice to Have
- Knowledge of SEO principles and organic search optimization.
Technical Stack
- Google Analytics
- HubSpot
- Salesforce
- AI tools
- Automation workflows
Team & Environment
You will report directly to the Chief Customer Officer.
Benefits & Compensation
- Compensation: $135,000 - $165,000 OTE + equity grant participation.
- Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families.
- 401(k) program with up to 2% company matching.
- Equity grant participation.
- Flexible PTO with a FlexExperience budget ($900 annually).
- FlexWellness program ($1,800 annually).
- Generous budget for home office set up.
- $1,500 annual learning and development stipend.
- 16 weeks of paid parental leave.
Work Mode
This is a remote-first role open to candidates located anywhere within the continental US.
We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.
