Hire Digital is looking for a Content Strategist who moves comfortably between spreadsheets and storyboards. You will blend quantitative insight, qualitative curiosity, and impeccable language skills to craft content strategies that outperform in search and resonate with humans while satisfying complex client requirements. You will also direct copy and design specialists and collate requirements from clients in multiple time zones.
What You'll Do
- Spearhead the ideation and packaging of integrated advertising and marketing campaign concepts.
- Co-lead pitch development with a creative strategist and/or direct a graphic designer to produce decks, mock-ups, and spec ads.
- Present concepts to clients, articulating strategic rationale, creative hooks, and success metrics.
- Mine traffic, engagement, and conversion datasets.
- Build and maintain Excel and Google Sheets dashboards using pivot tables, formulas, and basic VBA/query functions.
- Translate numbers into narrative insights that guide topics, formats, and distribution.
- Drive keyword research, clustering, and intent mapping.
- Optimise content for both classical SEO factors and modern LLM-oriented retrieval.
- Systematically audit competitor blogs, thought-leadership, and social channels.
- Synthesise best practices and white-space opportunities into actionable recommendations.
- Design and run interviews, focus groups, and online surveys to uncover audience pain points and lexicon.
- Turn raw verbatims into personas and messaging frameworks.
- Own the content calendar and production workflow.
- Brief, coach, and QA a network of writers, editors, and designers.
- Uphold tone-of-voice and style guidelines.
- Extract objectives from sometimes vague or conflicting client inputs.
- Present insights and strategy in clear, persuasive English.
- Iterate quickly to align multiple viewpoints.
- Step beyond content when needed to help debug analytics tags, propose funnel experiments, or suggest product copy tweaks.
What We're Looking For
- 3 to 6 years in content strategy, growth marketing, or a related field.
- Advanced Excel/Google Sheets proficiency.
- Demonstrated experience in SEO and LLM-optimised content.
- Proven track record running competitor audits and audience research.
- Exceptional, native English writing and editing skills; a portfolio is required.
- Experience managing writers (in-house or freelance) and coordinating cross-functional teams.
- Client-facing background with aptitude for clarifying ambiguous requirements and negotiating priorities.
- Familiarity with CMS, analytics platforms (GA4, Search Console), and marketing tech stacks.
- Intellectual curiosity and comfort solving open-ended problems that extend beyond pure content.
Nice to Have
- Comfort with basic SQL or BI tools is a plus.
Technical Stack
- Excel
- Google Sheets
- SQL
- BI tools
- CMS
- GA4
- Search Console
Team & Environment
You will be directing copy and design specialists.
Benefits & Compensation
- Salary: S$4,000 to S$8,000 per month
Work Mode
This is a global role.
Hire Digital is an equal opportunity employer.
