Directive Consulting is looking for a Content Strategist for a future remote opening in Canada. In this crucial, client-facing role, you will be responsible for creating and managing custom client strategies, focusing on Enterprise clients and understanding the holistic impact on their marketing strategy.
What You'll Do
- Create custom strategies and implement best practices for clients to achieve NSMs, using project phases, goals, campaigns, and historical performance.
- Craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
- Use data from tools like Google Analytics, CRM, and SEMRush to set and present client goals, with approval from an Associate Director.
- Manage project execution using Asana, delegating tasks to team members and clients, and ensuring timely completion.
- Work closely with content writers and designers to complete content campaigns on time and to client quality standards.
- Serve as the main interface between clients and the team, building relationships and proactively communicating on timelines, goal progress, and changes.
- Report to clients bi-weekly on NSM progress and deliverables, and provide monthly, quarterly, and bi-annual business review presentations.
- Regularly look for opportunities for client growth within Directive, such as expanding service lines or budgets, and seek referrals.
What We're Looking For
- A proven track record of success implementing SEO principles and content strategy: keyword research, on-page optimisation, and link building.
- Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics.
- Strong communication skills: comfortable client facing and owning relationships with key stakeholders.
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools.
- Proven organisational, project, and time management skills.
- Genuine enthusiasm for digital marketing, SEO and content.
- Must have agency experience.
- Must have B2B tech and/or SaaS experience.
Technical Stack
- Google Analytics
- Google Search Console
- SEMRush
- Ahrefs
- Screaming Frog/crawling tools
- Asana
Team & Environment
You will work closely with an Associate Director and partner with Project Managers, content writers, and designers, reporting directly to the Associate Director.
Benefits & Compensation
- Set living wage.
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.
- Mental health access to certified therapists through Spring Health and membership to Headspace.
- Physical wellness via Gympass.
- Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
- Financial benefits: Traditional and Roth 401(k) with a 3% company match.
- Annual bonus based on tenure.
- Annual Anniversary Trip with peers and executive leadership.
Work Mode
This is a remote position open to candidates based in Canada.
At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
