Ground News is looking for a Content Strategist to streamline and elevate how we work with creators. This detail-driven role sits at the heart of our Sponsorships Team, overseeing the content workflow for 500+ monthly creator campaigns across YouTube, Instagram, newsletters, and emerging platforms. You’ll design content strategy, run creative tests, and deliver messaging that resonates with new and existing audiences.

What You'll Do

Partner with Directors to develop and implement a comprehensive influencer content strategy across existing and new platforms.
Build strategies to reach new demographics and explore untapped platforms.
Design and maintain a scalable workflow to manage sponsorship content from ideation to delivery.
Ensure consistent brand voice, messaging, and quality across all creator collaborations.
Track, manage, and evaluate creative testing initiatives, including scripts, briefs, and new messaging experiments.
Coordinate with the Sponsorships team to integrate new content initiatives into the live workflow without disruption.
Collaborate with Influencer Marketing Managers to create, edit, and refine high-impact creative assets for priority campaigns.
Use performance data and audience insights to inform creative direction.
Maintain positive relationships with internal teams, creators, and managers to ensure smooth communication and delivery.
Proactively identify opportunities to improve content performance and efficiency.

What We're Looking For

Minimum 5 years experience in a relevant role.
Proven ability to develop strategy and execute at a detailed, operational level.
Creative problem-solving skills backed by a comfort with data-driven decision making.
Strong organizational skills with unwavering attention to detail.
Familiarity with influencer marketing and/or social media advertising best practices.
Excellent copywriting and editing skills, with the ability to adapt tone and style.
Comfort working with Google Workspace, spreadsheets, and CRM tools.

Nice to Have

A background or deep interest in media literacy, civic tech, or journalism.
Experience working in a high-growth, mission-driven startup environment.
Familiarity with Ground News and its mission.

Technical Stack

Google Workspace
Spreadsheets
CRM tools

Team & Environment

This role is at the heart of the Sponsorships Team, working closely with Directors and Influencer Marketing Managers.

Benefits & Compensation

Flexible, remote-first work environment.
A mission-driven culture with a small, passionate team.
Competitive salary and performance-based incentives.
The opportunity to shape a fast-growing company at the intersection of media and technology.