Own and drive social media growth (primarily Instagram)
Plan content, generate ideas (Reels, posts, stories), and manage the content calendar
Monitor trends, analyze performance, and continuously improve content approach
Research and initiate collaborations, partnerships, and ambassador opportunities
Communicate with brands and support partnership development
Support preparation of presentations and materials
Identify relevant events, competitions, and visibility opportunities
Support launching and scaling digital products (online programs, educational initiatives)
Assist in structuring program content and user journey
Support client acquisition and help organize online program processes
Track results, feedback, and help systematize insights
Coordinate work with developers and other external specialists
Support coordination of external specialists (coaches, nutritionists, etc.)
Help structure and move forward new initiatives and ideas
Ensure tasks are tracked, prioritized, and delivered on time

3+ years of experience in Brand, Marketing, or Social Media roles, with responsibility for brand development and growth
Strong understanding of brand strategy, positioning, and audience perception, with the ability to translate this into clear messaging and initiatives
Hands-on experience with social media (Instagram as a core platform) and understanding of content formats, trends, and audience engagement principles
Experience planning and executing marketing or content initiatives that drive brand awareness and engagement
Ability to work with key performance metrics (reach, engagement, growth) and use data to inform decisions and optimize activities
Experience conducting market and competitor research, identifying trends, and turning insights into actionable ideas
Experience working with cross-functional teams or external contributors and driving initiatives from idea to execution
Strong project management skills with the ability to manage multiple initiatives, prioritize effectively, and ensure delivery
Creative thinking combined with a structured, business-oriented mindset and attention to detail
High level of ownership, proactivity, and focus on results

Direct collaboration with a high-level international athlete and entrepreneur, with full visibility into how a personal brand is built, scaled, and monetized.
Opportunity to shape and build a personal brand strategy from the ground up — this is a new role with real ownership, not a predefined scope
Involvement in launching and developing digital products and online programs, not just content execution
A high-impact role where your decisions and ideas directly influence growth and results

Toogeza is hiring a Content & Personal Brand Manager