Bitfinex is looking for a Content Marketing Manager to own our content marketing strategy and execution. In this role, you will create and manage initiatives to drive traffic, engagement, leads, sales, and customer retention, shaping the narrative for our brand and products.
What You'll Do
- Develop and manage all content marketing initiatives to drive traffic, engagement, leads, sales, and retention.
- Collaborate across functions to deliver an effective content marketing strategy and editorial plan.
- Create audience-driven content and optimize the path to conversion.
- Handle editorial requirements including SEO, content development, distribution, and measurement.
- Develop editorial governance to ensure content consistency with brand voice, style, and tone.
- Manage the editorial calendar, channel management for digital content hubs, and supporting social channels.
- Measure and optimize the content program on a regular basis.
- Manage creative resources including designers, writers, and external agencies.
- Integrate content programs with brand campaigns to drive demand.
- Create executive presentations on program approaches and results.
- Write and produce well-sourced editorial content that educates and informs.
- Edit Bitfinex Alpha, the flagship research product.
- Be a major contributor to the Bitfinex blog.
- Lead educational initiatives with partners and listed projects on the exchange.
- Promote research and trading ideas in other forums to ensure recognition of Bitfinex’s thought leadership.
- Promote Bitfinex exchange products as well as products of Bitfinex Securities.
What We're Looking For
- BA/BS degree or equivalent working experience.
- Experience creating content for the web and growing a social audience.
- Editorial mindset that seeks to understand what audiences consume and how to create it.
- Ability to analyze and report on content and social performance.
- Experience with WordPress, Google Analytics, and top social channels.
- Project management skills and ability to manage priorities of multiple stakeholders in a complex environment.
- Focus on delivering results in the form of engagement, leads, and sales.
- Ability to write well, succinctly, and to deadlines.
- Alert to the crypto newsflow and able to suggest content ideas.
- Ability to absorb information, take direction, and execute.
- Interest and passion to communicate ideas and suggest topics for new content.
- Ability to speak the language of institutional and professional investors and write on topics, markets, new initiatives, and developments in a style that reflects the Bitfinex brand and customer mindset.
Technical Stack
- WordPress
- Google Analytics
Team & Environment
You will join a small, technology-focused core team and collaborate across functions, managing creative resources including designers and writers.
Benefits & Compensation
- Flexible Work & Remote-Friendly Culture
- Mentorship & Growth
- Competitive Pay
- Career Development Opportunities
- Supportive Team Environment
- Learning & Knowledge Sharing
- Team-Building Activities
- Social activities (online & in-person)
- A collaborative environment where your creativity will have a direct impact on the brand’s narrative
Work Mode
This is a 100% remote position open to candidates located worldwide.
At Bitfinex, we're committed to equitable opportunities. We do not discriminate based on race, religion, gender, age, disability, sexual orientation, gender identity, or any other protected status.
