Responsibilities
- Lead the development and implementation of the company's content strategy
- Create and publish blog articles, case studies, and SEO-optimized content
- Conduct customer interviews to develop authentic and engaging success stories
- Develop diverse content types such as videos, downloadable guides, and industry insights
- Oversee and refine content from external writers and contributors, including social media posts
- Discover and explore new content opportunities and ways to distribute them
- Maintain consistency in brand voice, tone, and product knowledge across all content
- Support the growth of organic traffic by strengthening SEO as a key acquisition channel
