Portless is hiring a Content Marketing Manager to build, scale, optimize, and track the success of our content program. You will design and implement the content strategy, drive channel performance, and build a content journey for merchants throughout their lifecycle.
What You'll Do
- Design, implement, and continually iterate on the content strategy for Portless.
- Develop and maintain our editorial calendar and project management processes.
- Define, track, and continually exceed content KPIs that impact our funnel and guide budget allocation.
- Work closely with subject matter experts to build thought leaders and develop reputable content.
- Deeply understand our ICP and conduct audience and competitor research.
- Stay on top of Ecommerce and logistics industry developments, news, and trends.
- Collaborate with external contributors – partners, freelancers, customers – to contribute to our content program.
- Leverage the latest technology to assist with content creation, SEO optimization, and data analysis.
- Partner closely with the SEO team and regularly review scaled content for quality.
- Build a content journey for merchants throughout the whole lifecycle, from awareness to becoming a customer.
- Drive cross-functional revenue initiatives partnering with Sales, Account Management, and Partnerships.
What We're Looking For
- Minimum 5 years of experience leading content strategy in Ecommerce or B2B SaaS.
- A data driven mindset with a history of positive results from a content program you’ve run.
- Exceptional project management skills with a proven ability to prioritize work for maximum impact.
- Deep knowledge of how to execute content outside of the written word – social, podcasts, video, events, etc.
- Knowledge of SEO best practices and how to use them in a content program effectively.
- World-class interpersonal and organizational skills.
- Strong communication and project management skills.
- Stellar writing and copywriting skills with samples to show for it.
Nice to Have
- Background in fulfillment, cross-border logistics, or supply-chain finance.
- Familiarity with the Shopify ecosystems and the metrics that matter to DTC brands (Return rate, ROAS, WISMO, inventory turns).
- Knowledge of RevOps tools (Gong, Hubspot, etc.) and attribution models.
- Knowledge of AI tooling and content workflows such as Gamma, Zapier, AirOps, etc.
Team & Environment
This is a cross-functional role, expected to work across Marketing, Sales, and Product functions.
