Responsibilities
- Work closely with marketing, product, and sales departments to produce compelling content that highlights the product's value for the intended audience.
- Oversee the editorial schedule to ensure consistent publishing, adherence to brand voice, alignment with messaging goals, SEO targets, and timely distribution to stakeholders.
- Evaluate performance metrics to assess the impact of content strategies and guide upcoming content development.
- Generate, produce, and refine various content types including social media posts, downloadable resources, case studies, slide decks, event materials, and webinar assets.
- Monitor and enhance on-page and off-page SEO initiatives such as website content, blog posts, and backlink strategies.
- Sustain a regular flow of organic content through blog updates and social media across all platforms.
- Lead the development and coordination of webinar and thought leadership materials, covering topic ideation, presentation design, abstracts, digital or physical resources, and promotional outreach before and after events.
- Oversee the production of sales enablement tools such as case studies, white papers, presentations, one-pagers, and product summaries to strengthen sales outreach.
- Perform industry and competitive analysis to keep content current and impactful within the B2B SaaS space.
- Apply proven SEO techniques to improve search engine rankings and content discoverability.
