Builder.io is hiring a Content Lead to define how the company is understood at a critical moment in its evolution. In this individual contributor role, you will shape the narrative for a fast-growing category at the intersection of AI, frontend engineering, and team productivity by translating rapid product innovation into clear, compelling stories.
What You'll Do
- Work as a thought partner with Product Marketing, Demand Generation, Product, Sales, DevRel, and leadership to shape and refine Builder’s core narratives.
- Develop persona-aware content that speaks to executive, technical, and operator audiences while maintaining a cohesive top-down narrative.
- Translate complex product and technical capabilities into clear stories that resonate with executives and technical audiences alike.
- Produce a significant portion of Builder’s core content, including website messaging, thought leadership, and executive or field-facing materials.
- Partner closely with Demand Generation on field events and executive campaigns, ensuring strong narrative consistency from top-of-funnel through sales conversations.
- Use AI-assisted workflows thoughtfully to increase content velocity, iteration, and narrative consistency without compromising quality.
- Help define quarterly content themes aligned to product roadmap and go-to-market priorities.
- Establish and maintain a unified editorial calendar to bring structure and predictability to content delivery.
- Coordinate internal and external contributors while maintaining ownership for quality, alignment, and delivery.
- Provide visibility into what content is being produced, why it matters, and when it will be delivered.
- Partner with DevRel, Marketing, and other cross-functional teams to adapt, broadcast, and reinforce Builder’s core narratives across social media and other owned channels.
What We're Looking For
- 7+ years of experience producing content for B2B SaaS companies.
- A strong understanding of how narrative influences enterprise buying decisions, executive trust, and go-to-market success.
- Comfort working cross-functionally and synthesizing input from Product Marketing, Demand Generation, Product, Sales, and technical teams.
- A hands-on approach; you enjoy writing, editing, and shipping content yourself, not just directing others.
- The ability to thrive in fast-moving environments where product, market, and messaging evolve quickly.
- Interest in modern frontend development and AI-driven workflows, with the ability to translate technical detail into business value.
Nice to Have
- Experience in technically complex or developer-focused spaces.
Team & Environment
You will collaborate closely with Product Marketing, Demand Generation, Product, Sales, DevRel, and executive leadership.
Benefits & Compensation
- Base salary range: $110,000 - $160,000 USD + meaningful company equity.
- Unlimited time off (minimum 3 weeks).
- Mental health days (at least one per quarter).
- Paid parental leave (12 weeks full pay).
- $500 home office improvement budget.
- $500 annual learning & development budget.
- Co-working space reimbursement (WeWork All Access or up to $300/month).
- Health Insurance (100% employer-paid premiums for employee; 50% for dependents).
- Additional Insurance (life, short- and long-term disability; supplemental accident/critical illness).
- 401k for US team members.
- Real equity with a four year vesting schedule and a ten year exercise window.
Builder.io is committed to growing an inclusive and diverse team. We are an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any other legally protected status.




