XYZ Reality is hiring a Content & Growth Marketing Manager

XYZ Reality is hiring a strategic, hands-on Content & Growth Marketing Manager to lead full-funnel marketing efforts during a 12-month maternity cover. You will create standout content that drives awareness, fuels pipeline, and enables sales teams to convert, while guiding channel strategy and delivering campaigns aligned to our Ideal Customer Profiles and revenue goals.

What You'll Do

• Design and execute integrated, multi-channel campaigns (ABM, email, paid, organic, events, social) that drive qualified pipeline.
• Lead segmentation, creative briefing, performance tracking, and optimisation.
• Build nurture flows, outreach cadences, and follow-up assets to support outbound sales and SDR efforts.
• Partner with RevOps to report campaign ROI and guide future activities and investments.
• Own the content roadmap and calendar across all key channels and buyer stages.
• Create, commission, and publish high-impact content: blogs, case studies, white papers, scripts, social posts, and executive thought leadership.
• Manage and grow corporate and executive social media, including employee advocacy and engagement.
• Develop video, multimedia, and interactive content in collaboration with internal stakeholders and agencies.
• Optimise for SEO and AI-enhanced search and discovery.
• Collaborate with Account Executives and SDRs to create outreach cadences, talk tracks, one-pagers, and follow-up content tailored to ICPs and deal stages.
• Own and evolve core messaging frameworks, battlecards, objection handlers, and ROI narratives.
• Deliver ad hoc content and enablement materials in support of commercial opportunities.
• Manage marketing tech tools to execute, test, and optimise campaigns.
• Leverage Gen-AI and automation tools to scale content production and campaign velocity.
• Use data to inform channel strategy and campaign direction.
• Work closely with Sales, Product, and Executives to align on strategic priorities and messaging.
• Manage agency partners (PR, video, events) with clear briefs, KPIs, and budgets.
• Support events strategy and webinar delivery by leading activation campaigns, follow-up communications, and repurposed content.

What We're Looking For

• 5+ years in B2B content, product, or growth marketing.
• Proven ability to write, edit, and guide creation of content that performs.
• Strong grasp of B2B sales cycles and how marketing supports conversion at every stage.
• Deep experience managing multi-channel campaigns and reporting on pipeline impact.
• Familiarity with HubSpot, Salesloft, LinkedIn Campaign Manager, GA4, SEO tools, Salesforce or equivalent CRM.
• Skilled at managing multiple stakeholders, juggling priorities, and leading external vendors.
• Excellent communication, project management, and creative briefing skills.
• Confident using AI tools to accelerate workflows and content iteration.
• A proactive, adaptable, high-ownership mindset.

Nice to Have

• Experience ideally in tech, SaaS, or complex technical environments.

Technical Stack

• HubSpot, Salesloft, LinkedIn Campaign Manager, GA4
• SEO tools, Salesforce or equivalent CRM
• Gen-AI and automation tools

Team & Environment

You will collaborate cross-functionally with leadership, sales, product, and external agencies.

Work Mode

This is a hybrid position based in the UK. XYZ Reality is remote-friendly, global in mindset, and built on a culture of curiosity, craft, and collaboration.

XYZ Reality is an equal opportunity employer.